Cost
Reducing a cost. For example, a train company that reduces the cost of train delays by managing platforms to help passengers board safely.Efficiency
Efficiency is the output you get for a unit of input. For example, removing a bottleneck from a production line may increase output.Labor Productivity
Labor productivity is the average revenue produced in an hour of work. Automation, tools and applications are typically designed to improve labor productivity. For example, software that reduces the time to create an architecture floor plan from 6 hours to 4 hours.Revenue
Increasing revenue. Teams that have a direct impact on sales typically focus on revenue objectives. For example, the sales targets of a sales or product management team.Marketing
Improving marketing metrics that are known to impact revenue such as brand awareness.Data
Data capture, processing and analysis goals. For example, an objective to develop 1000 qualified leads.Cycle Time
Speeding up the cycle time of processes. For example, reducing the time to respond to customer inquires from 16 hours to 2 hours.Quality
Improving the quality of products, services, processes or communications. For example, increasing the durability of a bicycle tire from 2,000 hours of use to 3,000 hours.Risk
Managing risk. For example, reducing the risk of a data breach by encrypting data in storage.Customer Service
Improving customer service with policies, procedures, training or organizational culture initiatives. Typically measured with customer satisfaction.Customer Experience
Improving the end-to-end customer experience. For example, upgrading the decor of a restaurant. Typically measured with surveys and customer interviews.Investments
Projects and initiatives may be measured as investments. For example, an investment in a new production line that is measured with return on investment or net present value.Employees
Improving the employee experience. For example, transforming onboarding processes so that employees are all set up with everything they need the moment they first arrive. Measured with surveys and process efficiency metrics.Environment & Communities
Reducing your impact on the environment and having a positive impact in the communities in which you operate. For example, replacing a toxic material with a harmless one.Compliance
Compliance to regulations and standards. Typically achieved by implementing controls and measured by achieving certification or by reducing non-compliances such as incidents.| Overview: Team Objectives | ||
Type | ||
Definition | A list of goals for a team that are used for performance management. | |
Related Concepts | ||
