Business-to-business Sales
Trade fairs are of major importance to sales in industries that sell directly to businesses. For example, a software firm that sells to large financial institutions may only have a few hundred target customers. In this context, establishing as many industry relationships as possible is a critical activity.Trade Marketing
Selling to wholesalers, distributors and retailers. For example, fashion weeks play an important role in selling to fashion buyers.Customer Marketing
In some cases, trade fairs are open to the public. For example, auto shows may open to the public on certain days.Competitive Intelligence
Keeping an eye on your competition.Media Relations
Generating publicity for brands, products, designs and ideas.Industry Networking
Industry networking may lead to partnerships, mergers and acquisitions.| Overview: Trade Fair | ||
Type | MarketingTrade Marketing | |
Definition | An event that allows firms in a particular industry and their customers to network. | |
Also Known As | Trade show | |
Related Concepts | Trade MarketingSalesMarketingFashion WeekCompetitive Intelligence | |
