|Overview: Umbrella Brand
The use of the same brand for multiple products and services.
What is an Umbrella Brand?
John Spacey, updated on
An umbrella brand is the use of the same brand for multiple products and services. This term is used broadly and can include a family of related products or completely unrelated products that use the same brand name. For example, an airline and telecom company could be marketed under the same brand umbrella.
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