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What is an Umbrella Brand?

 , updated on September 03, 2022
An umbrella brand is the use of the same brand for multiple products and services. This term is used broadly and can include a family of related products or completely unrelated products that use the same brand name. For example, an airline and telecom company could be marketed under the same brand umbrella.
Overview: Umbrella Brand
Type
Branding
Definition
The use of the same brand for multiple products and services.
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