| Overview: Umbrella Brand | ||
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Definition | The use of the same brand for multiple products and services. | |
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Branding  Marketing Guides
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What is an Umbrella Brand? John Spacey, updated on
BrandingThis is the complete list of articles we have written about branding.If you enjoyed this page, please consider bookmarking Simplicable.
BrandingA list of steps for building a brand.Bliss Point
An overview of bliss point, a marketing principle.
Brand Recognition vs Brand Awareness
The difference between brand recognition and awareness explained.
Branding GuideAn overview of 20+ common branding techniques.No-brand BrandAn overview of a common branding strategy.Brand Diffusion
A definition of brand diffusion with an example.
Brand LoyaltyA definition of brand loyalty with examples.Lifestyle Brand
A definition of lifestyle brand with examples.
Visual Branding
Common types of visual branding.
Brand ImplementationCommon types of brand implementation.Product StrategyA checklist for developing a product strategy.Pricing StrategyAn overview of common pricing strategies.
Product Value
A definition of product value with examples.
PremiumisationThe common types of premiumisation.Product Demand
The basic types of product demand.
Marketing Myopia
A definition of marketing myopia with examples.
Product Extension
The definition of product extension with examples.
Product Market
An overview of product markets with examples.
Product Culture
An overview of product culture with examples.
Product MarketingA guide to product marketing.Product Features Examples
A list of common product features.
Product Planning
An overview of product planning with examples.
Go-To-Market Strategy
An overview of go-to-market strategy with examples.
Product Metrics
A list of common product metrics.
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