InformationPeople enjoy reading the information on packaging and this may add to the customer experience. For example, technology enthusiasts may enjoy reading technical specifications, particularly figures of merit.brand identity. For example, a particular brand of diamond ring may be sold in a box that has become iconic due to its unique visual appeal and media exposure. Trade dress is protected by intellectual property law. social status. For example, luxury goods are typically placed in shopping bags that are made with high quality materials. Such shopping bags clearly communicate the brand and make it visually clear a shopper has just made an expensive purchase.
Unboxing VideoAn unboxing video is a popular category of media that documents the unboxing experience. This typically involves opening the product, looking it over and using it. This may be accompanied with detailed information about the product and comparisons to other products. Unboxing videos may be useful to consumers as products are often poorly described such that their appearance, size, functions, features and compatibility may be unclear from product descriptions. In the case of fashion, a regular person may try on items in a way that shows the real product more realistically than a glossy lookbook with professional models.
Haul VideoA haul video is an unboxing video that features multiple items. For example, a fashion enthusiast may show an audience everything he purchased on a shopping trip. This has a slightly different audience and purpose from unboxing videos that are generally more useful for researching a specific purchase. It is possible that haul videos simulate the thrill of consumerism and that viewers mostly view them as entertainment.
SponsorshipUnboxing and haul videos may generate demand for products, it is common for firms to sponsor such videos or to provide free product. Laws in many jurisdictions require that such arrangements be clearly disclosed to the audience.
The customer experience of opening a product, examining it and using it for the first time.