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top   »  design   »  user experience design   »  user experience   »  user persona

4 Examples of a User Persona

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A user persona is a fictional user profile that is used to develop a user experience that is valuable to end-users. Ideally, they are based on interactions with real users and inquiries into their needs, perceptions, preferences and behavior. The following are illustrative examples of user personas for an ecommerce site.

Customer Needs

Personas that capture different types of customer needs.

Consumer Behavior

Outlining different types of customer motivations and consumer behavior.

User Experiences

Personas designed to outline how different users experience the same environment differently.

Business

Personas of business end-users.

Notes

User persona are developed for the purpose of design. They should not be confused with customer or buyer personas that are used to tailor marketing and sales efforts.
Overview: User Persona
Type
User Experience
Definition
A fictional user profile that is used to develop a user experience that is valuable to end-users.
Related Concepts
User Experience »
End Users »
Customer Needs »
Customer Perceptions »
Customer Preferences »
Consumer Behavior »

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