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A value added reseller, commonly known as VAR, is a firm that creates products and services that happen to include the products and services of other firms. It is a business model that adds value. As such, firms that simply sell another firm's products aren't considered a VAR. The following are examples of value added reselling as a business model.
PlatformsA software company offers an open source platform as a service including customer support and an uptime guarantee.AutomotiveAn automobile customization shop offers products such as brands of headlights installed and configured.TrainingAn IT training company uses training materials developed by another company. SoftwareA cloud computing company provides specialized sales tools built on top of another company's platform.
Information SecurityAn information security hardware vendor offers another firm's software with its products.DeliveryA local delivery company offers to pick up takeout from any restaurant in town and deliver it.SupportAn IT company in Japan sells a German hardware product with local implementation and maintenance support in Japan based on an exclusive distribution agreement with the German firm.
PlanningA wedding planner offers packages that include services from wedding venues, photographers, hotels, catering and limousine companies.FoodA food company purchases large containers of organic olive oil and repackages it in convenient sizes for distribution to retail shops.
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