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9 Examples of Value Added Reselling

 , December 07, 2016
A value added reseller, commonly known as VAR, is a firm that creates products and services that happen to include the products and services of other firms. It is a business model that adds value. As such, firms that simply sell another firm's products aren't considered a VAR. The following are examples of value added reselling as a business model.


A software company offers an open source platform as a service including customer support and an uptime guarantee.


An automobile customization shop offers products such as brands of headlights installed and configured.


An IT training company uses training materials developed by another company.


A cloud computing company provides specialized sales tools built on top of another company's platform.

Information Security

An information security hardware vendor offers another firm's software with its products.


A local delivery company offers to pick up takeout from any restaurant in town and deliver it.


An IT company in Japan sells a German hardware product with local implementation and maintenance support in Japan based on an exclusive distribution agreement with the German firm.


A wedding planner offers packages that include services from wedding venues, photographers, hotels, catering and limousine companies.


A food company purchases large containers of organic olive oil and repackages it in convenient sizes for distribution to retail shops.
Overview: Value Added Reseller
TypeBusiness Model
DefinitionA business that creates products and services built on top of the products and services of other firms.
Related ConceptsProduct Development
Marketing Strategy
Business Model
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