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What is a Vision Statement?

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A vision statement is an all encompassing goal for an organization's future that is designed to clearly define its ambitions. This is typically short and designed to be compelling and memorable. In many cases, a vision statement represents the spirit of an organization as opposed to a reachable goal. They tend to be audacious.
Overview: Vision Statement
A brief statement of an organization's future goals.
Motivating employees and inspiring customers by painting a compelling vision of an organization's future.
Related Concepts


This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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