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What is a Vision Statement?

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A vision statement is an all encompassing goal for an organization's future that is designed to clearly define its ambitions. This is typically short and designed to be compelling and memorable. In many cases, a vision statement represents the spirit of an organization as opposed to a reachable goal. They tend to be audacious.
Overview: Vision Statement
Type
Goal Setting
Definition
A brief statement of an organization's future goals.
Value
Motivating employees and inspiring customers by painting a compelling vision of an organization's future.
Related Concepts
Mission Statements

Goals

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Productivity Goals
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Stretch Goals
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