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top   »  strategy   »  goals   »  goal setting   »  vision statement

What is a Vision Statement?

 , December 15, 2015
A vision statement is an all encompassing goal for an organization's future that is designed to clearly define its ambitions. It's typically short and designed to be compelling above all else. In many cases, a vision statement represents the spirit of an organization as opposed to a reachable goal. They tend to be audacious.
Overview: Vision Statement
TypeGoal Setting
DefinitionA brief statement of an organization's future goals.
ValueMotivating employees and inspiring customers by painting a compelling vision of an organization's future.
Related ConceptsMission Statements

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