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A vision statement is an all encompassing goal for an organization's future that is designed to clearly define its ambitions. It's typically short and designed to be compelling above all else. In many cases, a vision statement represents the spirit of an organization as opposed to a reachable goal. They tend to be audacious. |
Type | Goal Setting | Definition | A brief statement of an organization's future goals. | Value | Motivating employees and inspiring customers by painting a compelling vision of an organization's future. | Related Concepts | Mission Statements |
Goals
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