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13 Types of Visual Branding

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Visual branding are the visual elements that give a brand a unique identity in a crowded market. The following are common types of visual branding.


The primary visual symbol of a brand.


The style and appearance of text. In many cases, a brand uses a different font for its brand name and text that is meant to be highly readable such as marketing copy.


Distinctive shapes of products and packaging.


Abstract symbols that represent a brand such as an emblem on the grill of an automobile.


Brands typically adopt a color scheme meant to convey identity with techniques such as color symbolism, color harmony and color temperature.


Materials used in products, packaging and environments.


Finish such as a glossy shine to products.


Composition such as the layout of advertisements.

Personalities & Characters

Faces and mascots that represent a brand such as the founder of a company or a fictional character.


Distinctive architecture such as a flagship location.


Interior designs such as a chain of restaurants styled to look like an American diner from the 1950s.

Product Styling

A recognizable style that comes through in products such as a fashion designer that people can recognize without seeing a label.

Promotional Styling

A distinctive visual style related to marketing communications such as advertisements. Just as a filmmaker can have a style that allows fans to instantly recognize her work, advertisements can have a consistent style that people recognize.
Overview: Visual Branding
The visual elements that give a brand a unique identity in a crowded market.
Related Concepts
Brand Identity
Brand Theory
Color Theory
Graphic Design
Sensory Branding


This is the complete list of articles we have written about branding.
Brand Architecture
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Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
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