Logo
The primary visual symbol of a brand.Typography
The style and appearance of text. In many cases, a brand uses a different font for its brand name and text that is meant to be highly readable such as marketing copy.Shapes
Distinctive shapes of products and packaging.Symbols
Abstract symbols that represent a brand such as an emblem on the grill of an automobile.Colors
Brands typically adopt a color scheme meant to convey identity with techniques such as color symbolism, color harmony and color temperature.Materials
Materials used in products, packaging and environments.Finish
Finish such as a glossy shine to products.Composition
Composition such as the layout of advertisements.Personalities & Characters
Faces and mascots that represent a brand such as the founder of a company or a fictional character.Architecture
Distinctive architecture such as a flagship location.Interiors
Interior designs such as a chain of restaurants styled to look like an American diner from the 1950s.Product Styling
A recognizable style that comes through in products such as a fashion designer that people can recognize without seeing a label.Promotional Styling
A distinctive visual style related to marketing communications such as advertisements. Just as a filmmaker can have a style that allows fans to instantly recognize her work, advertisements can have a consistent style that people recognize.| Overview: Visual Branding | ||
Type | ||
Definition | The visual elements that give a brand a unique identity in a crowded market. | |
Related Concepts | Brand IdentityBrand TheoryColor TheoryGraphic DesignSensory Branding | |
