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13 Types of Visual Branding

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Visual branding are the visual elements that give a brand a unique identity in a crowded market. The following are common types of visual branding.

Logo

The primary visual symbol of a brand.

Typography

The style and appearance of text. In many cases, a brand uses a different font for its brand name and text that is meant to be highly readable such as marketing copy.

Shapes

Distinctive shapes of products and packaging.

Symbols

Abstract symbols that represent a brand such as an emblem on the grill of an automobile.

Colors

Brands typically adopt a color scheme meant to convey identity with techniques such as color symbolism, color harmony and color temperature.

Materials

Materials used in products, packaging and environments.

Finish

Finish such as a glossy shine to products.

Composition

Composition such as the layout of advertisements.

Personalities & Characters

Faces and mascots that represent a brand such as the founder of a company or a fictional character.

Architecture

Distinctive architecture such as a flagship location.

Interiors

Interior designs such as a chain of restaurants styled to look like an American diner from the 1950s.

Product Styling

A recognizable style that comes through in products such as a fashion designer that people can recognize without seeing a label.

Promotional Styling

A distinctive visual style related to marketing communications such as advertisements. Just as a filmmaker can have a style that allows fans to instantly recognize her work, advertisements can have a consistent style that people recognize.
Overview: Visual Branding
Type
Definition
The visual elements that give a brand a unique identity in a crowded market.
Related Concepts
Brand Identity
Brand Theory
Color Theory
Graphic Design
Sensory Branding

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