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What is Diffusion Of Innovation?

 , updated on March 01, 2017
Diffusion of innovation is the acceptance of a valuable new idea by a market. The term applies to innovative new technologies, designs and processes that have potential to transform industries and societies. Diffusion of innovation is a process of communication that spreads an idea with marketing or word of mouth.

Diffusion vs Adoption

Diffusion of innovation is often discussed as a process of adoption whereby the first people to use an innovation are impressed and communicate its value. When an innovation is truly valuable to a society or industry, this process quickly snowballs until the innovation achieves widespread acceptance.
Overview: Diffusion of Innovation
TypeInnovation
Marketing
DefinitionThe acceptance of a valuable new idea, technology, design or process by a market.
Related ConceptsPromotion
Trough of Sorrow
Innovation Risk
Product Diffusion
Brand Diffusion
Cultural Diffusion

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