|Overview: New Revenue Rate|
|Definition||The percentage of your revenue that results from innovative new products and services.|
|Related Concepts||New Cost Rate|
What is New Revenue Rate?
John Spacey, updated on April 06, 2017
New revenue rate is an innovation metric that is calculated as the percentage of your revenue that comes from products and services that didn't exist 3 years ago. Depending on your industry, the time span used in the calculation may be shorter or longer. The goal of innovation is to create products that represent improvement by an order of magnitude. Therefore, minor upgrades to existing products are typically excluded from the calculation of New Revenue Rate.
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