A-Z Popular Blog Quality Search »
Related Guides
Quality Assurance

Quality Control

Quality Goals

Quality Management

Quality Metrics

21 Examples of Fit For Purpose

 , updated on
Fit for purpose is a product, service or experience that suits the goals and preferences of the customer. This is a common way to think about quality whereby quality occurs where a product is well suited to its useful purpose. The following are illustrative examples.
A small, light kettle for hiking and camping.
A waterproof raincoat.
A smartphone with long battery life.
An electric car with a long range.
A durable bicycle.
An efficient and effective air conditioner.
A safe child seat.
A stylish and personalized hair cut.
Food that is healthy and tasty.
A bank account with fair terms and low fees.
A mobile service with accurate and clear bills.
A secure email service.
An accurate thermometer.
A movie that’s entertaining.
A nightclub that’s loud and stimulating.
A library that’s quiet.
A dessert that’s just the right size.
A beverage that’s refreshing.
A pen with just the right thickness at the tip.
Sandals that are eye-catching and stylish.
A new house that doesn't require any major maintenance for 30 years.
Fit for purpose is specific to the customer including their needs and perceptions.
It is common for a negative trait for one product to be fit for purpose for some other product. For example, you wouldn't want a noisy air conditioner but people do want a sports car engine to make a sound indicative of power.
Fit for purpose includes the idea that more isn't always better. For example, if you serve customers a cake that is too large they may regret their meal in the end or feel guilty for not being able to finish.
More examples:


Coffee that's fresh, free of harmful chemicals, produced without harming quality of life in its country of origin that tastes good in the eyes of the customer.

Mobile Device

A mobile device that's fast, always connected, aesthetically pleasing, easy to use, light, free of annoying features with a wide array of optional apps.


Elevators that are fast, energy efficient, safe, comfortable, accessible with ample capacity relative to the pedestrian traffic in a given building.


Cars that are safe, energy efficient, reliable, comfortable and fun to drive.

Paper Clip

A paper clip that provides just enough tension to hold papers together firmly.


Fit for purpose is a way to define quality by how well a product, service, process, experience or activity fulfills its purpose or function. This is often situational and defined in terms of customer perceptions. Fit for purpose can also be defined in terms of objective measures such as a figure of merit.
Overview: Fit For Purpose
Quality that's ideal for a given use, situation and group of customers.
Related Concepts
Next: High Quality
More about quality:
Build Quality
Business Quality
Conformance Quality
Cost Of Quality
Creative Quality
Critical To Quality
Design Quality
Figure Of Merit
High Quality
IT Quality
Manufacturing Quality
Material Quality
Process Quality
Product Quality
Project Quality
Quality Characteristics
Quality Culture
Quality Expectations
Quality Issues
Quality Meaning
Quality Objectives
Quality Of Work
Quality Planning
Quality Problems
Regression Testing
Reliability Quality
Service Issues
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Types of Quality

A list of quality types.

Quality vs Value

The subtle difference between quality and value.

Quality Metrics

The common types of quality metrics.

Service Quality

The primary types of service quality.

Experience Quality

The common types of experience quality.

Critical To Customer

A definition of critical to customer with examples.

Design Life

An overview of design life with examples.

Planned Obsolescence

The common types of planned obsolescence.

Quality Objectives

The definition of quality objectives with examples.

Credence Quality

A definition of credence quality.


A guide to management techniques.

Strategic Planning

A list of techniques for developing and implementing a strategy.


The basics of productivity.

Project Management

A guide to project management.

Internal Benchmarking

The common types of internal benchmarking.

Internal Customer

A definition of internal customer with examples.

Business Optimization

A definition of business optimization with examples.

Team Objectives

The common types of team objective.

Internal Stakeholders

A definition of internal stakeholder with examples.

Management Planning

An overview of the different types of management planning.

Management Examples

A definition of management with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map