As high quality is relative to customer needs and expectations it can be found in standard or value products and services. In other words, it shouldn't be equated with luxury.Next read: Low Quality
Professional, helpful, fast and courteous service.
Precise manufacturing, assembly and quality control.
Always works when you need it, even if you drop it.
A product or service that is always the same and free of defects.
Productive, intuitive and friendly to use.
A compelling look and feel – beautiful items.
Useful for everyone.
The overall performance of a product or service such as a fast delivery service.
A design that is fit for purpose meaning that it suits customer needs.
Products and services that conform to things like designs, specifications and policies.
Packaging that’s informative, useful and pleasing to open.
Safety and Security
A product or service that’s safe and secure.
Comfort and Convenience
Making life easier for the customer.
Customer experience quality such as the taste of food.
A brand that offers consistent quality across all of its products and services.
The prompt and professional handling of customer requests, complaints and inquiries.
Treating each customer as an individual with different customer needs.
Attention to Detail
Excellence in the small things such as the table settings at a restaurant.
The use of relatively premium materials such as wood over plastic.
The perceived quality of ingredients.
Staff are knowledgeable and talented.
Terms that benefit the customer such as a generous return policy.
A commitment to try to satisfy every customer.
Features and Functions
All of the features and functions that customers really want and none of the features and functions they don’t want.
Being flexible and allowing the customer to change things.
Providing just enough of a product or service.
Owning mistakes with sincere apologies and immediate corrective action
Listening to the customer and using feedback to improve.