Value For Money
Critical To Quality
Fit For Purpose
Types of Quality
82 Examples of Quality
John Spacey, January 26, 2016 updated on March 21, 2021
Quality is the value of something to customers. This includes tangible elements such as functionality and intangible elements such as the friendliness of service or tactile feel of a steering wheel. The following are illustrative examples of quality.
AccessibilityProducts, services and physical environments that are accessible to people with disabilities.
AccuracyThe correctness of information or precision of a technology or process.
AdaptableThe ability to adjust to conditions and support a wide variety of activities. For example, a vehicle may have configurable seats to support different uses such as transporting large items or additional passengers.
AestheticsThings that are perceived as appealing to the senses.
AmbienceThe general character and atmosphere of a place including factors such as decor, lighting, music and social environment.
ArticulationHow well a particular idea is put into words. Applies to the quality of information or marketing artifacts such as packaging.
AvailabilityThe uptime of a service often defined by its downtime per year. Can also apply to the distribution of products. In this case, availability is defined by your customer's ability to buy a particular product through local retailers or ecommerce channels.
CapacityThe maximum amount that something can contain such as the storage limits of a product or service.
CharacterThe personality of your business, brand or offerings.
ClarityInformation that is clear and unambiguous.
CleanlinessThe cleanliness of physical items and places. Particularly important to services with a high throughput of people such as a restaurant, theme park or hotel.
CohesionThe degree to which different elements belong together. Applies to product and service compatibility or the unified image of a brand.
ComfortPhysical comfort or a cognitive sense of calm, familiarity and restfulness.
ComplianceCompliance with laws, regulations and standards.
ConceptsAn idea that has value to your business such as a mission, vision or principle. Concepts are known to significantly impact perceived quality.
ConsistencyConsistency of a product or service such as a dish at a restaurant that tastes the same every time.
ConvivialityThe friendliness of a technology interface. Associated with the idea that technology bends to people and not the other way around.
CultureA restaurant that embraces cultural elements such as manners, traditions and aesthetics.
DeconstructableThe ability to take something apart to fix it or reuse it.
DetailThe level of detail incorporated into the design or realization of a product or service.
DifferentiationHow a product or service stands out in the market relative to the competition.
DiligenceThe care and effort that is shown by professionals such as customer service representatives.
DurabilityThe degree to which something resists wear and damage.
Ease Of AssemblyClear instructions and foolproof assembly steps.
Ease Of UseThe usability of products, services and technology interfaces.
EfficiencyEnergy and resource efficiency. An important element of sustainable design.
EleganceStyle and grace in form and function. Applies to high end products in areas such as automobiles, fashion and electronics.
EntertainmentLevel of amusement or enjoyment.
EthicsPeople commonly see businesses with commendable ethics as having higher quality products and services. In many cases, certifications related to ethics can improve perceived quality.
ExtensibilityHow easy it is to extend the functionality of something. Applies to areas such as software and automobiles that are commonly customized.
FairnessDemonstrated fairness is particularly important to the quality of customer service. For example, if you serve customers out of order when they are waiting in line, customers may view this as a poor quality practice.
Fault ToleranceThe ability to continue operating when an error is encountered. For example, software that crashes on every error may be viewed as poor quality. Important to the quality of safety critical equipment such as aircraft.
FeaturesIn many cases, a product or service with more features will be viewed as higher quality. In other cases, a product or service that is free of unwanted features is widely viewed as superior.
FlexibilityCan refer to physical flexibility, a general ability to adapt or a willingness to bend rules such as a restaurant that excepts custom orders.
FlowAn important element of user interfaces that allows you to flow through activities without being interrupted. For example, an app that is continually prompting the user to upgrade may be viewed as low quality.
FunctionalSatisfies a need such as completing a task or supporting an activity.
HealthyIs good for your health such as food that is free of questionable substances.
IdentityThere is a well known tendency for customers to view products that they can recognize as higher quality than those that they don't recognize. As such, a strong visual identity boosts perceived quality.
ImageImage is a general term for the impression that customers have of your business, brand and products.
InformativePeople crave information and sharing statistics, specifications, stories and other information about your business can improve quality perceptions.
InteroperableThe ability to work with other things. For example, a technology that can work seamlessly with a wide range of devices.
LegacyThe history of something often impacts its perceived quality. For this reason, firms often publicise their year of founding or stories related to their past.
Low ImpactThe use of materials and methods that have low environmental impact.
MaintainableEase and cost of maintaining equipment or products.
MaterialsThe quality of materials is often a significant factor in the overall quality of an item. For example, a gold watch is generally higher quality than a plastic watch.
Mistake ProofDesigns that reduce the risk of human error. Important to the quality of safety equipment and business processes.
NarrativeThe story behind something may improve its quality in the eyes of customers.
OperableCost and ease of operation.
OutcomeIn many cases, the quality of a process or service is primarily judged by its outcome. This is particularly common when outcomes are of critical importance as with medical services.
OutputThe quality of services or equipment may be measured in terms of outputs. For example, the quality of a 3D printer may be evaluated by what it can create.
PersonalizationThe degree to which a product or service pleasantly adapts to each person as an individual. For example, a hotel that remembers that you like extra hard pillows and always has them ready in your room when you arrive.
PolitenessThe level of courtesy and respect shown to customers.
PrivacyA business that respects individual privacy and publishes clear policies in this regard. Particularly relevant to industries that handle sensitive information such as healthcare, banking and the legal profession.
ProximityPhysical closeness to something desirable such as a house near a good school or a data center near a stock exchange.
RapportThe ability to engage customers in a friendly way. Particularly relevant to service industry quality.
RecognitionRecognition such as awards and reviews is critical to perception of quality in the travel, tourism and hospitality industry. It also has impact to professional services and other areas where reputation and critical reception are important.
RecyclableThings designed to be recycled in the communities in which they are sold.
RegenerativeThe ability for an item, facility or place to independently renew its own energy or resources. For example, a data center that generates much of its own electricity from solar power may be viewed as higher quality than one that's fully depended on the grid.
RelevanceThe quality of information is often judged by its relevance at the moment that's available, communicated or used. For example, a quality aircraft weather radar system gives pilots advanced notice of severe turbulence ahead.
ReliabilityConsistently performs as expected.
RenewableUse of materials and energy that renew via natural processes.
ReputationThe general opinion held about a business by the public.
ReusableProducts and services designed to be used many times.
RhythmA pattern of activities or sound. For example, service at a restaurant may have a rhythm to it.
Risk ManagedHow well risks are managed.
RobustnessStrength and health. Typically refers to technology that tolerates ambiguity and exceptions such as a web form that makes a suggestion when you spell something wrong.
SafePhysical safety such as an airline with a good safety record.
ScalabilityThe ability to handle more volume with declining costs.
SecureLevel of physical and information security.
SelectionThe number of options available. For example, a supermarket that has hundreds of vegetable choices may be seen as higher quality than one that offers less than a dozen.
SimplicitySimplicity is often seen as a desirable quality in user interfaces. It also applies in other areas such as equipment with a simple design that is easy to maintain and customize.
SizeA preference for bigger, smaller or right-sized items, architecture and places.
SoundMany items are judged by their sound. For example, an air conditioning unit that minimizes noise pollution or a device that doesn't beep or sing with every action.
SpeedIn many cases, fast things are considered higher quality. However, slow things such as a well-paced fine meal may occasionally be seen as superior.
StabilityThe quality of being firmly established and changed conservatively.
StyleStyle is a distinctive manner, character and appearance. It is a fundamental basis of branding and design that has a large impact on perceived quality.
TasteOf importance to food and drink related products and services. Also used to indicate an effective sense of style.
TextureThe feel or tactile appearance of a surface. Also used to describe the feeling of food on your tongue.
TimelyThe quality of fitting into a time and place. For example, a fashion brand that always captures the popular styles, materials and colors of a season.
UniquenessConfidently standing out from the crowd with characteristics that are unmatched and singular.
VarietyThe diversity of selection. For example, an ecommerce retailer that offers 100 models of kayak each with significant differences in design and features.
Well BeingGenerally giving people a sense of well-being. Often measured as quality of life.
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