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19 Examples of Quality Management

Quality management is the practice of improving the quality of processes, products and services. Quality is the value of something relative to its purpose. As such, quality management can be viewed as the process of increasing or standardizing the value of outputs. The following are basic examples of the quality management process.

Quality Principles

Quality management is typically based on a set of principles adopted by a firm that define how an organization will prioritize and achieve quality. For example, the well known 14 quality principles used by Toyota to drive every process at the company.

Management by Walking Around

Firms that achieve high levels of quality use techniques such as management by walking around whereby executives are expected to be fully engaged with both customers and operations such that they understand any gaps in quality. Where this doesn't occur, the quality management team is tasked with aggressively advocating for quality at the executive level.

Management Accounting

Management accounting is the practice of measuring anything that management needs to know. Quality management is largely a practice of measuring, improving and measuring again. This can include measurements that improve operational processes in real time. For example, measuring quality variances at every step of the production process to identify quality problems at the workstation level.

Root Cause Analysis

Determining the root cause of quality problems and addressing the cause as opposed to the symptoms.


Capturing and communicating knowledge so that the same quality mistakes aren't repeated. Knowledge waste and knowledge loss are common root causes of quality problems.


Giving teams the knowledge they need to produce quality in their role. For example, training front desk staff at a hotel in hopes of improving service quality.


Designing processes and roles to give employees the authority they need to address quality issues on the spot. The classic example is a worker on an assembly line who has authority to stop an entire production line for a quality problem.

Quality Control

Quality control is the process of testing products and services. This is a tiny part of the quality management process that is too often mistaken as the only step required to achieve quality.

Quality Assurance

Quality assurance is the process of ensuring end-to-end quality including elements such as process design, product design and procurement. Quality management is often separated into two practices: quality assurance and quality control.
Quality Management = Quality Assurance + Quality Control

Incident Management

Incident management is the reactive process of managing quality incidents such as a service that goes down.

Problem Management

Problem management is the corrective process of addressing the root causes of incidents.

Customer Engagement

Engaging customers to understand quality perceptions. This avoids a process of naive quality management whereby quality is viewed as a specification as opposed to a market reality.

Product Design

Quality management feeds into product design to improve quality at the design level.

Process Design

Quality management often takes a design thinking approach whereby all quality problems are designed-out of processes. For example, mistake-proofing a step in a production process.


Sponsoring changes to technology that design-out quality problems. For example, user interfaces that remove latent human error.


Advocating for quality with company wide communication. For example, speaking at weekly all-hands meetings to raise awareness of quality issues and recognize individuals who have improved quality.


Developing norms, expectations, symbols and language that are conductive to quality. For example, the norm that all employees only speak positively about customers in internal conversations in a firm that depends on customer service quality.


Managing suppliers to obtain quality inputs. For example, a supplier scorecard whereby suppliers are held accountable for quality failures.


Quality often requires consistent processes, practices, products and services such that standards compliance is an important element of quality management.
Overview: Quality Management Examples
The practice of improving the quality of processes, products and services.
Related Concepts

Quality Management

This is the complete list of articles we have written about quality management.
Acceptance Testing
Change Control
Conformance Quality
Cost Of Quality
Defensive Design
Fail Well
Fit For Purpose
Human Factors
Incident Management
Latent Human Error
Problem Management
Process Quality
Quality Analysis
Quality Assurance
Quality Control
Quality Culture
Quality Inspection
Quality Objectives
Quality Planning
Quality Policy
Quality System
Quality Testing
More ...
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Quality Management

A complete overview of everything involved in quality management with examples.

Quality Assurance vs Quality Control

The difference between quality assurance and quality control.

Conformance Quality

The definition of conformance quality with examples.

Operational Excellence

The definition of operational excellence with examples.

Quality Culture

An overview of quality culture with examples.

Quality Inspection

The definition of quality inspection with examples.

Quality Control Process

A basic quality control process with examples.

Quality System

An overview of quality systems with examples.

Quality Testing

An overview of quality testing with examples.

Build Quality

An overview of build quality with examples.

Business Quality

An overview of business quality with examples.

Quality Planning

An overview of quality planning with examples.

Cost Of Quality

An overview of cost of quality with examples.


An overview of low quality with examples.


The definition of imperfection with examples.

Words To Describe Quality

A vocabulary for describing the quality of products, services, experiences and work products.

Words To Describe Sound

A vocabulary for describing sound.

Value Opposite

A list of opposites of value.

Work Quality Examples

An overview of work quality with examples.

Value For Money

An overview of value for money with examples.

Quality Assurance Process

An overview of the quality assurance process.

Design Requirements

A list of what is included in design requirements.
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