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16 Examples of a Quality Policy

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A quality policy is a short document published by the executive management of an organization that establishes what quality means to the firm. This is published to all employees and is often made public so that it can be accessed by investors, customers, suppliers and regulators. A quality policy typically describes your business and your commitment to quality. The core information offered is a small set of quality principles. The following are common examples.

Customer Needs

Indicating that products will meet customer needs. This is often phrased in marketing terms. For example, the principle that products will "delight consumers" or "be affordable, safe and reliable."

Customer Preferences

Indicating that products will be designed to customer requirements, be customizable or be offered in variety designed to suit customer preferences.

Service & Experience

A customer service and/or customer experience principle.


A commitment to listen to the customer and use their input to improve quality.


Compliance to regulations and standards.

Health & Safety

Committing to a safe product.


A commitment to work towards zero defects in products and services.


Accuracy beyond zero defects such as accurate product descriptions. For example, a principle of honesty and directness.


Specifically mentioning how you will test. For example, mentioning that every item is tested before it gets out the door.


A commitment to work towards zero waste.


The principle that you will continually improve.

Industry Specific

Stating your value proposition. In other words, promising to be good at something.


A commitment to have a positive impact on the communities in which you operate.


If your firm handles a good deal of customer data, promise to secure it and keep it private.


A commitment to environmentally responsible products, services and operations.


The principle that parts, materials and services will be responsibly sourced.
Overview: Quality Policy
A short document that describes a firm's commitment to quality and lists a set of quality principles.
Related Concepts
Next: Quality Culture
More about quality:
Conformance Quality
Cost Of Poor Quality
Credence Quality
Critical To Customer
Critical To Quality
Customer Satisfaction
Data Quality
Defect Density
Defect Rate
Defensive Design
Design Quality
Document Quality
Ease Of Use
Experience Quality
Figure Of Merit
Fit For Purpose
Information Quality
Non-Functional Testing
Operational Testing
Perceived Value
Planned Obsolescence
Product Quality
Quality Assurance
Quality Control
Quality Culture
Quality Examples
Quality Improvement
Quality Management
Quality Metrics
Quality Objectives
Quality Of Life
Quality Policy
Quality Requirements
Quality Testing
Recovery Paradox
Regression Testing
Reliability Engineering
Service Quality
Types of Quality
Acceptance Testing
Work Quality
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