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A concrete goal is an immediate and actionable plan. An end goal is a desired future outcome.Concrete Goal vs End GoalAn end goal is a goal that skips to your final target without any consideration of how you'll get there. For example, a salesperson may have an end goal to increase their sales by 150% in the coming year. End goals aren't actionable in themselves and serve as inspirational targets.
Concrete goals are a means of achieving end goals. They include plans to take specific actions or begin to establish a new habit. For example, a salesperson might have a concrete goal to routinely call customers a month after their purchase to see if they have any questions or concerns. Such a goal is a plan to establish a habit that achieves end goals such as improving relationships with customers.|
| Concrete Goals | End Goals | Definition | An actionable plan to do something or establish a new routine. | A desired future outcome. | Examples | Establishing a habit.
Developing a product.Learning and development. | A revenue target for a year.A future career path.The ambition to retire comfortably. |
Business Strategy
This is the complete list of articles we have written about business strategy.
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The definition of end-goal with examples and comparisons.
An extensive list of business strategies.
A reasonably comprehensive guide to strategy.
The difference between a baseline and a benchmark.
A definition of strategy vs tactics with two examples.
A list of common competitive advantages.
A list of macro environment components.
The difference between competitive advantage and distinctive capability.
An overview of a common business strategy.
A definition of restructuring with examples.
A list of decision making techniques.
The observation that groups may make collective decisions that are viewed as wrong or irrational by each individual member of the group.
A complete guide to the decision making process.
Rational thought is often somewhat logical but includes factors such as emotion, imagination, culture, language and social conventions.
The common types of uncertainty in decision making and strategy.
A definition of information costs with examples.
A definition of reverse brainstorming with examples.
The definition of decision fatigue with examples.
Taking a position that you do not necessarily agree with for the purposes of argument.
The definition of paradox of choice with examples.
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