MapsMap labels displayed on your real time view of a street from your phone.
GamesGame characters that appear in live video from a mobile device or that are projected into a room.
ArchitectureVisualizing design alternatives for buildings at the actual site where they will be built.
EcommerceAn app that allows customers to visualize furniture in their home at exact scale.
Window DisplaysA department store window display incorporates a hologram of pedestrians as they pass. People commonly stop to interact with the display and it increases foot traffic to the store.
EducationAdvanced visualizations for education. When a teacher describes how a jet engine works, a 3D hologram of an engine floats in the air at the front of the class.
EntertainmentLive performances such as concerts that integrate virtual characters and effects.
RescueAn app that visualizes the location of avalanche rescue beacons under the snow.
DesignA tool that allows a product designer to visualize their designs in the real world. For example, a headphone designer might want to see what a design looks like on different people without having to create a physical model.
MedicalSuperimposing information over a surgeon’s view of the operative field such as labels of the exact location of a tumor.
Knowledge ToolsProductivity tools for knowledge processes such as the ability to pull up interactive 3D holograms of products in a meeting room.
Physical TasksAn astronaut performing a maintenance task in space has instructions displayed in her view such as an arrow pointing to a leak in a hose.
Digital TwinA digital twin is a visualization of a real thing such as a jet engine in flight. If pilots report vibrations from an engine, maintenance teams can pull up a realtime visualization of the engine including a variety of systems and sensor information.
TelevisionSports broadcasts may be augmented with things that aren't actually on the field such as the first down line in American football.
TourismSimulations of historical events at the place they occurred.
CommunicationAugmented views of real life with communication tools such as subtitled translations of a foreign language as it is spoken.
|Overview: Augmented Reality|
Live integration of information, animations, media and sound into views of the real world.