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What is Immersive Design?

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Immersive design is the process of designing things using immersive technology. This can include design tools based on virtual reality, mixed reality and digital twins.

Process

Immersive technology tends to change the design process as it allows design concepts to be immediately experienced by the designer. This allows for more experimentation. Immersive design also has significant potential to involve users in the design process.

Immersive Experience

Immersive design is primarily associated with products and services that represent an immersive experience. For example, architects have used 3D animation to visualize buildings for decades. Other common areas of immersive design include games, entertainment, media, art and education.

Engineering

Beyond immersive experiences, immersive design can be used to design regular products and services. For example, engineers use digital twins and a process known as virtual machining to visualize and test parts, components, machines, vehicles, systems and tools.

Convergence

Immersive design is associated with the idea of media convergence. If you create a movie using a video-game like design tool it is natural that the movie becomes more like a video game. Immersive design may also lead to other types of technology convergence. For example, a digital item designed for a game that becomes a physical product sold in the real world.
Overview: Immersive Design
Type
Definition
The process of designing things using immersive technology.
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Digital Experience

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Digital Things
Digital Twin
Epic Meaning
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Narrative Thread
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Immersive Design

The definition of immersive design.

Digital Experience

The common types of digital experience.

Telepresence

A definition of telepresence with a few examples.

Digital Twin

An overview of digital twin with a few examples.

Immersive Experience

A definition of immersive experience with examples.

Mixed Reality

A definition of mixed reality with examples.

Virtual Goods

The definition of virtual goods with examples.

Digital Literacy

The definition of digital literacy with examples.

Digitalization

The definition of digitalization with examples.

Digital Culture

An overview of digital culture with examples.

Digital Services

An overview of digital services with examples.

Gamification

A list of gamification techniques.

Pervasive Game

Games that extend into the real world.

Epic Meaning

A definition of epic meaning with examples.

Microtransactions

The definition of microtransactions with examples.

Game Culture

An overview of video game culture with examples.

Digital Things

An overview of digital things with examples.
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