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An immersive experience is an illusory environment that completely surrounds you such that you feel that you are inside it and part of it. The term is associated with technology environments that command the senses such as virtual reality and mixed reality. The following are illustrative examples of immersive experience.
EducationPulling digital elements into the classroom with mixed reality or transforming the learning environment with virtual reality. For example, exploring the surface of Mars as part of a science lesson.ArtContemporary art that is designed to surround the visitor. Immersive experiences can be accomplished without technology as art can transform reality on its own.
RestaurantsRestaurants that simulate an unreal environment. For example, a restaurant designed to look like a ninja village complete with actors that draw visitors into a story.EventsEvents such as a concert designed to transform the venue such that it resembles a different reality.EntertainmentTheme parks, movies and games that completely surround you. This includes pervasive games that draw virtual elements into the real world. In theory, movies could also occur in the real world.
FitnessPhysical activity in a virtual environment that may resemble a game or provide you with excessive real time information about your body.Avoiding the cost of travel by simulating work environments. For example, sending your digital twin to a sales meeting in Berlin.Integration of digital elements into work environments as a tool that makes people more productive. For example, a video editor that steps into a film to edit it.
Tools to reduce risk. For example, mixed reality that provides a surgeon with informative visuals such as highlighting or labeling diseased tissue during surgery that increase accuracy and reduces the chance of a mistake.|
| Type | | | Definition | An illusory environment that completely surrounds you such that you feel that you are inside it and part of it. | | Related Concepts | |
Digital Experience
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