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What is Curiosity Drive?

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Curiosity drive is the desire to obtain information. It is an fundamental human motivation that is the basis for learning and experimentation. Curiosity drive has several business applications:

Marketing & Sales

In-depth product information tends to improve sales as it reduces the ambiguity surrounding a product. In some cases, customers will eliminate a product from an initial shortlist simply because they can't easily find an obscure detail that perks their interest.

Organizational Culture

Generally speaking, employees are happier when they aren't kept in the dark. Information that is lacking may spread as rumors and conjecture.

Change Management

Information such as the pressing competitive forces that drive change reduces resistance to change.

Customer Service

When a flight is delayed, customers appreciate knowing the reason. When a customer request is denied, customers may want to know why.

User Interfaces

Minimalist user interfaces that serve up tiny chunks of information or hide details deep in a hierarchy may be unsatisfying to those driven by curiosity.
Overview: Curiosity Drive
Type
Motivation
Definition
A drive to discover information.
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