|Overview: Decoy Effect|
The tendency for the presence of bad choices in a list of options to direct behavior.
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What is the Decoy Effect?
John Spacey, updated on December 10, 2016
The decoy effect is a well known tendency for the presence of a bad choice in a list of options to influence decisions. For example, marketers may design a price list to include options that are obviously a bad deal. This often results in a higher conversion rate as customers see the bad deal and choose the better deal thus generating higher confidence to make the purchase.
Cognitive BiasesThis is the complete list of articles we have written about cognitive biases.
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A list of common cognitive biases explained.
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An overview of optimism bias, including its surprising benefits.
The difference between biases and heuristics.
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