The Golden Rule of Social Media Marketing
posted by Anna Mar, August 05, 2011Social media is social — sounds obvious doesn't it? Amazingly, many organizations get this wrong. The reason — years of over-focus on process centralization and automation.
Centralization of Corporate Communications
Traditionally, Corporate Communications is a highly centralized business function.
Business Automation
Large organizations tend to focus IT spending on automating processes.
Socially Inept Organizations
Have you ever tried to automate your social life? This is exactly what many socially inept organizations try to do. The reason is simple — the traditional view that marketing processes need to be centrally controlled and automated.Getting Social Media Right
Centralized, automated approaches to social media don't work. Social media marketing is about empowering your employees to engage customers.
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