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10+ Types of Market Research

John Spacey, October 20, 2015 updated on November 18, 2016

Market research is a systematic investigation of market conditions including customers and the competition. It can include both qualitative and quantitative analysis to generate knowledge and data. Common sources include data providers, social media, industry partners, influencers, experts and conversations with customers. The following are common market research techniques.

A/B Testing	Audience Analysis
Competitive Benchmarking	Competitive Factors
Competitive Intelligence	Competitive Map
Competitive Position	Competitor Analysis
Concept Testing	Context Analysis
Customer Analysis	Customer Attributes
Customer Expectations	Customer Interviews
Customer Perceptions	Customer Preferences
Customer Requirements	Customer Research
Experience Sampling	Feasibility Study
Focus Group	Ladder Interview
Lead User	Market Analysis
Market Intelligence	Market Penetration
Market Research Analysis	Market Share Analysis
Marketing Experimentation	Moment Of Truth
Observational Study	Prototypes
Sensory Analysis	Serviceable Available Market
Statistical Analysis	Target Market
Test Marketing	Total Addressable Market
Voice Of The Customer

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