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Product Development Guide

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Product development is the process of bringing new products and product updates to market. This is concept-to-launch process that includes product positioning, design and marketing. Products may be services and it is common for product development efforts to include end-to-end customer experience. The following are common product development techniques.

Market Research

Developing knowledge and data about markets and customers.

Positioning

Product concepts and strategy typically revolve around the idea of positioning a product's unique identity in a crowded market.

Design

Designing the product or service and elements of customer experience.

Launch

Planning the production, pricing, distribution and promotion required to launch the product.
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