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Product Development Guide

 , updated on May 20, 2023
Product development is the process of bringing new products and product updates to market. This is concept-to-launch process that includes product positioning, design and marketing. Products may be services and it is common for product development efforts to include end-to-end customer experience. The following are common product development techniques.

Market Research

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Customer Preferences
Customer Requirements
Feasibility Study
Marketing Experimentation
Proof Of Concept
Sensory Analysis
Target Market
Test Marketing
Total Addressable Market
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Positioning

Product concepts and strategy typically revolve around the idea of positioning a product's unique identity in a crowded market.
Augmented Product
Brand Theory
Business Models
Convenience Product
Cost Leadership
Customer Experience
Figure Of Merit
First-Mover Advantage
Latent Need
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Niches
Over-Positioning
Pain Points
Positioning
Premiumisation
Product Analysis
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Product Features
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Product-as-a-Service
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Design

Designing the product or service and elements of customer experience.
Creativity Of Constraints
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Design Driven Development
Design For Logistics
Design Philosophy
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Design To Value
Innovation
Naive Design
Principle Of Least Astonishment
Product Experience
Product Innovation
Prototypes
Service Design
Social Features
Sustainable Design
Testbed
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Launch

Planning the production, pricing, distribution and promotion required to launch the product.
Adoption Lifecycle
Adoption Rate
Advertising Strategy
Choice Architecture
Customer Acquisition Cost
Customer Service
Distribution
Early Adopters
Go-To-Market
Manufacturing
Marketing Collateral
Moment Of Truth
Phased Implementation
Preannouncement Effect
Pricing Strategy
Product Diffusion
Product Knowledge
Product Risk
Promotion Strategy
Soft Launch
Time To Market
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Adoption Lifecycle

An overview of the adoption lifecycle of new products and innovations.

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Product Features

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Product Launch

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Product Positioning

A list of common types of product positioning.

Product Quality

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Product Risk

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Sensory Analysis

An overview of sensory analysis.

Market Research

A systematic investigation of market conditions including customers and the competition.

Product Design

A list of product design techniques and considerations.

Product Differentiation

An overview of product differentiation.

Product Strategy

A checklist for developing a product strategy.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

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Design

A comprehensive guide to design.

Color Theory

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Types Of Design

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