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Product Development Guide

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Product development is the process of bringing new products and product updates to market. This is concept-to-launch process that includes product positioning, design and marketing. Products may be services and it is common for product development efforts to include end-to-end customer experience. The following are common product development techniques.

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Positioning

Product concepts and strategy typically revolve around the idea of positioning a product's unique identity in a crowded market.
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Design

Designing the product or service and elements of customer experience.
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Launch

Planning the production, pricing, distribution and promotion required to launch the product.
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Phased Implementation
Preannouncement Effect
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Product Diffusion
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A checklist for developing a product strategy.

Marketing

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Marketing Metrics

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Pricing Strategy

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Product Positioning

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