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top   »  marketing   »  product marketing   »  product development

30+ Product Development Techniques

 , December 13, 2015 updated on November 17, 2016
Product development is the process of bringing new products and product updates to market. It is concept-to-launch process that includes product positioning, design and marketing. Products may be services and it is common for product development efforts to include end-to-end customer experience. The following are common product development techniques.

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Target Market
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Total Addressable Market
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Positioning

Product concepts and strategy typically revolve around the idea of positioning a product's unique identity in a crowded market.
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Design

Designing the product or service and elements of customer experience.
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Product Experience
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Social Features
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Testbed
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Launch

Planning the production, pricing, distribution and promotion required to launch the product.
Adoption Lifecycle
Adoption Rate
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Distribution
Early Adopters
Go-To-Market
Manufacturing
Marketing Collateral
Moment Of Truth
Phased Implementation
Preannouncement Effect
Pricing Strategy
Product Diffusion
Product Knowledge
Product Risk
Promotion Strategy
Soft Launch
Time To Market
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Marketing

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Branding Guide

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Marketing Metrics

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Pricing Strategy

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Product Positioning

A definition of product positioning with examples.

Brand Storytelling

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Design

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