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40+ Types of Marketing Strategy

John Spacey, November 15, 2016 updated on July 04, 2017

Marketing strategy is a plan to achieve future sales. As straightforward as that may sound it is in fact a complex area of business strategy that includes things such as product development, innovation, branding, promotion, advertising, distribution, pricing, customer service, customer experience and sales. The following are common marketing strategies.

Advertising Strategy	Attribution Marketing
Brand Positioning	Brand Strategy
Branding	Business Development
Call To Action	Camping Strategy
Channel Strategy	Cross-Selling
Customer Benefits	Customer Experience
Customer Is Always Right	Demand Generation
Differentiated Marketing	Distribution Strategy
Drip Marketing	Flat Pricing
Go-To-Market	Market Development
Market Expansion	Market Segments
Marketing Campaign	Marketing Experimentation
Marketing Mix	Marketing Objectives
Penetration Pricing	Positioning
Predatory Pricing	Premium Pricing
Premiumisation	Price Discrimination
Price Leadership	Price Skimming
Pricing Strategy	Product Differentiation
Product Strategy	Promotion Strategy
Pull Strategy	Push Strategy
Remarketing	Sales Strategy
Soft Selling	Target Market
Undifferentiated Marketing	Variable Pricing
Yield Management

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