40+ Types of Marketing Strategy
John Spacey, November 15, 2016 updated on July 04, 2017
Marketing strategy is a plan to achieve future sales. As straightforward as that may sound it is in fact a complex area of business strategy that includes things such as product development, innovation, branding, promotion, advertising, distribution, pricing, customer service, customer experience and sales. The following are common marketing strategies.
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Creative MarketingThe common types of creative marketing.
Market SegmentationA list of market segmentation examples by type.
Marketing MixAn overview of the elements of the marketing mix known as the 4Ps and 7Ps.
Undifferentiated MarketingThe definition of undifferentiated marketing with examples.
Value PropositionThe common types of customer value proposition.
Promotion StrategyA list of promotion techniques.
A definition of product diffusion with examples.
PromotionA list of marketing promotion terms.
Six Degrees Of Separation
An overview of six degrees of separation.
The study of human attention as a scarce resource.
An overview of product showrooms as a marketing strategy.
A definition of demand generation with examples.
Target AudienceCommon types of target audience.
Communication ChannelsA definition of communication channel with examples.
Pricing StrategyAn overview of common pricing strategies.
A list of price discrimination strategies.
An overview of price wars.
Price EconomicsA list of price economics principles and theories.
A definition of premium pricing with examples.
A definition of penetration pricing with examples.
The definition of variable pricing with examples.
A definition of channel pricing with examples.
Supply And DemandAn overview of supply and demand with examples.
The definition of value pricing with examples.
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