Idealism PrincipleIdeas shape reality as much as reality shapes ideas.
Fiction PrincipleFiction often becomes reality such that storytelling can create change.
Vision PrinciplePeople move towards what they think the future will be.
Resistance PrinciplePeople value the status quo. Every big change will be resisted.
Omelet PrincipleYou have to break a few eggs to make an omelet. Change may require breaking the status quo.
Unfreezing PrincipleChange requires unfreezing stability and results in destabilization.
Emergent ChangePlans change with time and change is mostly emergent.
Attractiveness PrincipleThere’s no one decision, plan or design that everyone likes. You can’t please everyone.
Transition PrincipleAchieving a vision often requires a series of transitional stages.
Constant ChangeThe world is different from moment to moment such that change is the rule and not the exception.
There’s More Than One Way To Do ItThere are no perfect plans or designs, just many good ones.
Chaos TheorySmall and obscure parts of a system can completely change the future of that system.
Black SwanAn unexpected and rare event can suddenly and dramatically change everything.
Change CultureThe ability to change is mostly about the culture of a society, group or organization.
Agents of ChangeThe theory that there are certain individuals who create change while most individuals resist it.
Change From AnywhereThe principle that change can come from unexpected sources such as a startup that overturns industry giants.
Path of Least ResistanceAny change that makes things more convenient, easy or comfortable will quickly be adopted.
Change InertiaChange can be difficult to get moving.
Change MomentumOnce a change is moving it can be difficult to stop.
Slippery SlopeThe idea that once a change starts it may become an avalanche of change. This rarely occurs but can occur.
Unintended ConsequencesSmall changes to a complex system can produce large unintended consequences.
Inevitability of ChangeIf you try to stay the same, eventually you will be pushed into change.
Better Late Than NeverAs the proverb goes “The best time to plant a tree was 20 years ago. The second-best time is now.”
Mean ReversionUnusually good or bad results tend to revert closer to average with time.
Return to EquilibriumThe tendency for a system to stabilize after change by returning to the state where forces are balanced.
False NoveltyThe principle that changes always have some historical precedent. Captured by the proverb “there is nothing new under the sun.”
EntropyAn isolated system moves towards disorder. All things go into decline if not restored with outside help.
Worse is BetterSubtracting things can add more value than adding things.
Less is MoreThe supposition that subtracting always adds value.
Less is a BoreThe idea that subtraction often eliminates value.
More is DifferentAdding things always makes them different but not always more valuable.
Essential ComplexityThe principle that you add complexity up to the point that it continues to add value.
Keep it SimpleThe principle that for equal value, simple is always better than complex.
Lindy EffectThe longer that a technology has survived, the longer it will survive. For example, the bicycle may outlive the gasoline car.
Path DependenceEarly assumptions and decisions greatly impact the course of change.
Preserving AmbiguityThe principle that you avoid making assumptions unless absolutely necessary.
Last Responsible MomentThe principle that you delay decisions and plans until they are required.