Social PrincipleConversations are the source of change. | Story PrincipleStorytelling shapes the future. Every great change has a great story. |
Anticipatory PrinciplePeople move towards their vision of the future. | Urgency PrincipleCreate a sense of urgency around change. |
Positive PrincipleChange moves with positivity. Negativity may ground change. | Agents of ChangePeople emerge who push a change forward. |
Resistance to ChangePeople emerge who will resist change. | Social PrincipleChange is communicated and socialized. |
Coalition PrincipleOrganizational changes require cooperation, acceptance and social momentum. | Transparency PrincipleNeedless secrecy is avoided. |
Transition PrincipleThere may be many transitional states required to achieve a future vision. | Measurement PrincipleIf it can be measured, it can be improved. |
Benchmarking PrincipleCompare results to evaluate change. | Appreciative InquiryBuild on what is already working. |
Disagree and CommitThere is a time for debating change and a time for everyone to commit to a plan. | Emergent ChangeThe plan changes with time as you move forward. |
Preserving AmbiguityAvoid making assumptions too early in a change. | Last Responsible MomentMake decisions when they really need to be made. |
Worse is BetterAdding more to a change can reduce its value. | Keep it SimpleComplexity for the sake of complexity is waste. |
Essential ComplexityMinimalism for the sake of minimalism is naive. Complexity often adds value. | There’s More Than One Way to Do ItThere is no perfect plan, just many good plans. |
Fail WellDesign prototypes and experiments that fail quickly, cheaply and safely. | Minimum Viable ProductGet changes out in the real world quickly. |
Pareto PrincipleAvoid perfectionism, 80% of value may come from the first 20% of effort. | Ship OftenChange is structured into small parts that can be quickly completed. |
Trough Of SorrowChange begins in excitement and progresses towards disillusionment before bouncing back towards excitement as it gains traction and successes. |
