Advertising campaigns | Advertising strategy |
Affiliate marketing programs | Alliance marketing |
Booths at conferences and events | Brand extension |
Brand identity | Brand initiatives |
Brand management | Business development |
Channel partners | Channel strategy |
Communication campaigns | Competitive intelligence |
Competitive pricing | Competitor analysis |
Conducting 360 marketing - reaching audience across all channels | Conversion rate optimization |
Copy writing and editing | Customer advocacy - using customer feedback to improve |
Customer analysis | Customer experience - e.g. improving usability |
Customer experience sampling | Customer feedback |
Customer journey mapping - analysis of the end-to-end customer experience | Customer loyalty programs |
Customer relationship management | Customer retention campaigns |
Customer segmentation | Customer surveys |
Digital marketing campaigns | Direct marketing |
In-store marketing | Influencer marketing |
Integrated marketing - across different communication channels | Internal branding |
Landing page optimization | Lead users - cutting edge users that help define products |
Local marketing | Managing brand design |
Market analysis | Market expansion - scaling into new locations or markets |
Market research | Marketing metrics and KPIs |
Marketing mix - product, price, promotion, place | Marketing planning |
Measuring marketing effectiveness | Media events |
Media relations | Merchandising displays |
Monitoring market prices | Niche marketing |
Press releases | Price promotions - sales & discounts |
Price strategy | Product development |
Product launches | Product management |
Product packaging | Product performance |
Product placement deals | Product positioning |
Product prototypes | Profit margin analysis |
Promotional campaigns | Promotional events |
Public relations | Referral marketing programs |
Sales and operations planning e.g. aligning promotion and production | Showrooms |
Social media marketing | Sponsoring influencers |
Storytelling | Target audience |
Target market | Target marketing |
Test marketing | Trade shows and events |
Value proposition | Visual identity |
