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80 Things Marketers Do

 , September 25, 2015 updated on February 08, 2023
Marketing is the end-to-end process of selling. This can include business development, product development, branding, promotion, place, pricing, distribution and sales. Marketing brings a brand from concept to the customer and can include management of the entire customer experience. This being said, many marketers are heavily focused on promotion. The following are common things that marketers do.
Advertising campaigns
Advertising strategy
Affiliate marketing programs
Alliance marketing
Booths at conferences and events
Brand extension
Brand identity
Brand initiatives
Brand management
Business development
Channel partners
Channel strategy
Communication campaigns
Competitive intelligence
Competitive pricing
Competitor analysis
Conducting 360 marketing - reaching audience across all channels
Conversion rate optimization
Copy writing and editing
Customer advocacy - using customer feedback to improve
Customer analysis
Customer experience - e.g. improving usability
Customer experience sampling
Customer feedback
Customer journey mapping - analysis of the end-to-end customer experience
Customer loyalty programs
Customer relationship management
Customer retention campaigns
Customer segmentation
Customer surveys
Digital marketing campaigns
Direct marketing
In-store marketing
Influencer marketing
Integrated marketing - across different communication channels
Internal branding
Landing page optimization
Lead users - cutting edge users that help define products
Local marketing
Managing brand design
Market analysis
Market expansion - scaling into new locations or markets
Market research
Marketing metrics and KPIs
Marketing mix - product, price, promotion, place
Marketing planning
Measuring marketing effectiveness
Media events
Media relations
Merchandising displays
Monitoring market prices
Niche marketing
Press releases
Price promotions - sales & discounts
Price strategy
Product development
Product launches
Product management
Product packaging
Product performance
Product placement deals
Product positioning
Product prototypes
Profit margin analysis
Promotional campaigns
Promotional events
Public relations
Referral marketing programs
Sales and operations planning e.g. aligning promotion and production
Social media marketing
Sponsoring influencers
Target audience
Target market
Target marketing
Test marketing
Trade shows and events
Value proposition
Visual identity


This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Corporate Governance
Cost Leadership
Cost Per Lead
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Digital Channels
Digital Marketing
Direct Marketing
Distribution Channel
Distribution Strategy
Drip Marketing
Figure Of Merit
Flat Pricing
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Penetration Pricing
Personal Selling
Premium Pricing
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Sales Development
Sales Strategy
Scarcity Marketing
Soft Selling
Switching Barriers
Target Market
Test Marketing
Through The Line
Traditional Marketing
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
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