Price
A product with few benefits sets its price low but not low enough to be the cheapest on the shelves.Health
A food product includes one organic ingredient and the rest of the ingredients sound like chemicals.Location
A luxury hotel in an inconvenient location in a town filled with luxury hotels in convenient locations.Identity
A fashion brand that lacks a distinctive style or quality level that appeals to a target market.Features
Features that have unclear benefits to customers such as an air conditioner with a "mountain air" setting.Experience
A sushi restaurant in a town filled with sushi restaurants with a standard menu, taste, decor and service level.Communication
A brand fulfills a valuable customer need and is unique. This is poorly communicated such that customers have no idea what products do or why they are good.| Overview: Under-Positioning | ||
Type | ||
Definition | A brand, product or service that fails to stand out from the competition. | |
Related Concepts | ||
