A-Z Popular Blog Branding Search »
Branding
 Advertisements
Brand Identity

Brand Advocate

Brand Architecture

Brand Concept

Brand Diffusion

Brand Equity

Brand Experience

Brand Extension

110 Examples of Brand Identity

 , updated on
Brand identity is the target personality of a brand. This can include the brand's appearance, qualities, values and traits that give it a valuable position in a market. Brand identity includes its visual identity. However, visual identity is meaningless without the other components of identity -- the feelings and information that you want customers to associate your brand. The following are common examples.
Action oriented
Aligned to a cause
Aligned to social justice
Ambitious
Athletic
Attractive
Authentic
Bigger & better
Bizarre
Caring
Classy
Clean
Comfortable
Connections to history
Conservative
Consistent
Convenient
Coolness
Craft
Cultural connections such as a fashion brand that's immersed in a music scene
Custom choices
Cuteness
Cutting edge
Delicious
Design prowess
Desirable
Diverse
Doing Good
Durable
Easy to use
Effective
Efficiency
Elegance
Engaging
Entertaining
Environmental
Exciting
Fair
Fascinating
Feminine
Flexible / Reasonable
Fresh
Friendly
Fun
Green
Handmade
Hard working
Health and wellness
Heart
Heritage
High performance
High quality
Honest and candid
Humorous
Improvement and opportunity
Inclusive
Individualism
Informative
Innocence
Inventive
Legacy
Local
Luxurious
Makes things possible
Masculine
Minimalistic
Mysterious
National identity such as made in USA
Natural
Neighborly
Nostalgic
Organic
Passion such as a streaming service that's obsessed with sports
Patriotic
Products that are the real thing
Rational
Rebellious
Reduces risk
Refined
Reliable
Responsibly sourced
Risk & adventure
Romantic
Saves time
Scientific
Social status
Sophisticated
Source of beauty
Source of belonging and inclusion
Source of deep emotion
Source of family life
Source of freedom
Source of growth
Source of happiness
Source of productivity
Source of self-fulfillment
Source of self-indulgence
Stable
Stylish
Surreal
Sustainable
The best
The intelligent choice
The safe choice
Thrilling
Traditional
Trendy and new
Upper class
Value for money
Youthful

Elements of Brand Identity

Brand identity includes both visual and non-visual elements including intangible things such as a brand concept and tangible things such as packaging.
Brand name
Logo
Symbols
Trade dress of packaging
Colors
Typography
Visual style
Visual consistency
Brand concept
Brand values
Mission & vision
Taglines and slogans
Brand Story
Voice and tone
Brand messaging
Brand promise
Brand persona
Brand representatives such as founders, designers or brand ambassadors
Mascots
Brand Heritage
Brand Positioning
Interior designs
Graphics
Brand experiences

Brand Identity vs Brand Image

Brand identity is what you want customers to think about your brand and brand image is what they actually think. Brand identity is within your control and includes your visual identity and marketing efforts such as brand story. Brand image reflects your real world results.
Overview: Brand Identity
Type
Definition (1)
The target personality of a brand.
Definition (2)
The visual identity, qualities, values and traits that give a brand a valuable position in a market.
Related Concepts
Next: Brand Image
More about brand identity:
Brand Concept
Brand Identity
Brand Image
Brand Issues
Brand Mission
Brand Promise
Brand Vision
Brand Voice
Branding
If you enjoyed this page, please consider bookmarking Simplicable.
 

Brand Mission

A foundational statement about a brand's identity.

Branding

A list of steps for building a brand.

Brand Architecture

The structure of relationships between the brands.

Brand Equity

A term for the value of a brand.

Brand Recognition

An overview of brand recognition including how to calculate it.

Brand Legacy

A brand that is strongly associated with a particular product or service.

Brand Strategy Examples

A list of brand strategy examples.

Brand Values

An overview of brand values with a list of examples.

Brand Management Examples

An overview of brand management with examples.

Brand Recall

The definition of brand recall with examples.

Brand Preference

An overview of brand preference.

Branding Guide

An overview of 20+ common branding techniques.

Luxury Goods

The definition of luxury good with examples.

Personal Brand

An overview of personal brand with examples.

Brand Attributes

A list of brand attributes.

Brand Positioning

A strategy that aims to give a brand a unique identity in the market.

Product Line

Product lines explained.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map