A-Z Popular Blog Branding Search »
Branding
 Advertisements
Brand Recognition

Brand Metrics

Brand Awareness

Brand Marketing

Brand Attributes

45 Types of Branding

 , updated on February 02, 2023
Branding is the creation of an identity for products and services that has meaning to customers. Branding includes elements such as visual symbols, values, reputation, customer experience, recognition and awareness in the market. The following are common branding steps.
Brand Mission
Why do you exist as a brand?
Brand Vision
A compelling vision of the future for your brand.
Brand Concept
The general idea and meaning behind a brand.
Market Research
Developing an understanding of customers, markets and competition.
Target Audience
Who does the brand serve? Also known as a target market.
Personas
Fictional characters that are used to conceptualize your target audience.
Value Proposition
What makes your brand valuable to a target audience?
Brand Name
Choosing a memorable and meaningful brand name.
Brand Identity
Developing the look and feel of the brand.
Brand Positioning
Working to build a unique identity for your brand in a competitive market.
Over-positioning
A brand that is too niche such that your market is too small to achieve your goals.
Under-positioning
A brand that is too broad such that it competes directly with far stronger brands.
Unique Selling Points
Specific, unique and compelling reasons your customers buy your brand.
Brand Status
The social status attached to a brand.
Certification Marks
Certification brands that you can put on your products and services by certifying compliance to a standard.
Brand Legacy
The history of a brand.
Brand Voice
The overall personality of your brand.
Brand Story
Developing a story around your brand.
Brand Advocates
Building up supporters who share positive information about your brand.
Brand Experience
The end-to-end customer experience of a brand.
Brand Promise
Making a specific commitment to customers.
Moment of Truth
Real world customer reactions to your brand, customer experience and products.
Internal Branding
Building a brand from the inside whereby your employees are aware of brand identity and position and work to achieve it.
Brand Guidelines
A document that standardizes the visual and conceptual identity of your brand.
Brand Strategy
A plan to create and capture value with a brand.
Brand Management
The process of building a brand and realizing value from it.
Brand Quality
Setting and delivering a standard of quality across a brand.
Brand Recognition
The process of getting your brand name and symbols in front of customers so that they recognize it. People buy what they recognize.
Brand Awareness
Customers that not only recognize a brand but know things about it. For example, a vehicle brand that's associated with safety.
Brand Recall
Customers that can name your brand when prompted with a product category.
Top of Mind
Customers name your brand first when prompted with a product category.
Brand Perception
The reality of what customers really think about your brand.
Brand Image
The reality of the personality of your brand in the mind of customers.
Brand Promotion
The process of communicating a brand to build recognition, awareness and image.
Rebranding
A major change to a brand such as a new visual identity.
Brand Extension
Using your brand in a new product category.
Brand Family
Using the same brand name within a product line.
Umbrella Brand
Using the same brand for unrelated product lines.
Brand Culture
The culture that emerges around your brand. Driven by customers and largely beyond your direct control.
Household Name
A brand that everyone knows.
Brand Loyalty
Customers who regularly buy from your brand.
Brand Preference
A customer prefers your brand if it's available where they shop.
Brand Insistence
A customer who will only buy your brand in a product category.
Brand Switching
The loss of a customer to another brand.
Brand Equity
The financial value of a brand to a business. Also known as brand value.

Branding

This is the complete list of articles we have written about branding.
Bliss Point
Brand Advocate
Brand Analysis
Brand Architecture
Brand Aversion
Brand Attributes
Brand Concept
Brand Authenticity
Brand Culture
Brand Awareness
Brand Equity
Brand Diffusion
Brand Family
Brand Identity
Brand Experience
Brand Image
Brand Extension
Brand Legacy
Brand Loyalty
Brand Guidelines
Brand Metrics
Brand Mission
Brand Positioning
Brand Insistence
Brand Promise
Brand Quality
Brand Management
Brand Recall
Brand Risk
Brand Objectives
Brand Status
Brand Perception
Brand Strategy
Brand Personality
Brand Values
Brand Vision
Brand Voice
Branding
Branding Guide
Brand Recognition
Captive Brand
Brand Reputation
Generic Brand
Brand Strategy
Household Name
Brand Switching
Marketing
Brand Value
No-brand Brand
Certification Marks
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Demand Generation
White Label
Designer Label
Ingredient Branding
Internal Branding
Lifestyle Brand
Moment Of Truth
Niche
Over-Positioning
Persona
Price Strategy
Product Design
Product Quality
Product Strategy
Promotion Strategy
Recognition Rate
Segment
Storytelling
Tagline
Tribe
Visual Branding
If you enjoyed this page, please consider bookmarking Simplicable.
 

Brand Strategy

A few strategies that go in to building a brand.

Brand Architecture

The structure of relationships between the brands.

Brand Experience

A complete guide to brand experience.

Brand Identity

An overview of brand identity with examples.

Brand Implementation

Common types of brand implementation.

Brand Loyalty

A definition of brand loyalty with examples.

Brand Management

A list of brand management techniques.

Brand Recognition

An overview of brand recognition including how to calculate it.

Branding Guide

An overview of 20+ common branding techniques.

Internal Branding

The common types of internal branding.

Types Of Brand

A list of common types of brand.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map