A-Z Popular Blog Pricing Search »
Pricing
 Advertisements
Marketing Guides
Pricing Strategy
Key Concepts
Price Promotion

Pricing Strategy

Sticky Prices

Price Discrimination

40 Examples of Pricing Strategies

 , updated on
Pricing strategy is the process of structuring and setting prices to achieve goals such as revenue targets, market penetration, product positioning, brand status, inventory management and to win competitive battles. The following are common pricing strategies.
Algorithmic Pricing
Complex pricing rules that are automated.
Anchor Pricing
Using a high priced product to make other products seem cheap by comparison.
Auctions
Setting prices with a competitive bidding process.
Bundling Pricing
Discounts for multiple purchases or subscriptions.
Channel Pricing
Different prices for different channels such as ecommerce vs retail.
Clearance Pricing
Pricing designed to clear excess inventory.
Cost-plus Pricing
Setting prices based on cost plus markup.
Decoy Prices
Bad prices in a price list that make the other prices in the list look better.
Dynamic Pricing
Changing pricing in response to data such as inventory and demand.
Early Bird Pricing
Low prices for the brave who try a new service with little market share.
Economy Pricing
Trying to set prices low to capture high sales volumes.
Everyday Low Price
Stable value pricing designed to build a loyal customer base.
Fixed Pricing
Charging a fixed price that provides the customer with stability and low risk.
Flat-rate Pricing
Offering a flat rate for a service that is often usage based.
Freemium Pricing
Offering a free version as a means to attract market share.
High-low Pricing
High prices at product launch that decline with time.
Loss Leader
A good price for an item designed to attract customers.
Loyalty Pricing
Giving existing customers discounts to reward loyalty.
Market Price
Setting prices according to the prevailing market price.
Negotiated Pricing
Negotiating prices with each customer.
New Customer Pricing
Discounts that are only available to new customers. The opposite of loyalty pricing.
Penetration Pricing
A low price for a new product or brand designed to build market share.
Personalized Pricing
Setting prices at the customer level. This can be unethical.
Predatory Pricing
A large competitor that tries to use low prices to put the competition out of business.
Premium Pricing
Sustaining high prices for a luxurious product or service.
Price Discrimination
Finding ways to charge different prices based on price sensitivity.
Price Matching
A policy of matching the comparable prices of competitors.
Price Points
Levels of price where demand suddenly drops if you charge more.
Price Skimming
Charging more at launch to leverage the willingness to pay of those who want to be first to try an anticipated product.
Price War
Responding to the pricing of your competitors with lower prices.
Promotional Pricing
Sales and other discounts designed to attract price sensitive customers.
Psychological Pricing
Considering customer perceptions of prices in your price strategy.
Sticky Prices
Charging a traditional price that is difficult to change as consumers have come to expect it.
Subscription Model
Pricing based on recurring payments.
Surge Pricing
Charging more in periods of high demand.
Trial Pricing
Low prices designed to get customers to try a product or service.
Usage Pricing
Billing based on usage of resources.
Value Pricing
Setting prices according to the value of a product or service in the minds of customers.
Variable Pricing
Using data to continually adjust pricing.
Volume Pricing
Volume discounts and other prices based on amount purchased.

Pricing Strategy

This is the complete list of articles we have written about pricing strategy.
Algorithmic Pricing
Cost-plus Pricing
Channel Pricing
Loss Leader
Decoy Effect
Price Signal
Dynamic Pricing
Pricing
Everyday Low Price
Pricing Strategy
High-Low Pricing
Value Pricing
Market Price
Penetration Pricing
Predatory Pricing
Premium Pricing
Price Discrimination
Price Leadership
Price Points
Price Skimming
Price Umbrella
Price War
Pricing Objectives
Subscription Model
Variable Pricing
If you enjoyed this page, please consider bookmarking Simplicable.
 

Flat Pricing

A definition of flat pricing with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map