Algorithmic PricingComplex pricing rules that are automated.
Anchor PricingUsing a high priced product to make other products seem cheap by comparison.
AuctionsSetting prices with a competitive bidding process.
Bundling PricingDiscounts for multiple purchases or subscriptions.
Channel PricingDifferent prices for different channels such as ecommerce vs retail.
Clearance PricingPricing designed to clear excess inventory.
Cost-plus PricingSetting prices based on cost plus markup.
Decoy PricesBad prices in a price list that make the other prices in the list look better.
Dynamic PricingChanging pricing in response to data such as inventory and demand.
Early Bird PricingLow prices for the brave who try a new service with little market share.
Economy PricingTrying to set prices low to capture high sales volumes.
Everyday Low PriceStable value pricing designed to build a loyal customer base.
Fixed PricingCharging a fixed price that provides the customer with stability and low risk.
Flat-rate PricingOffering a flat rate for a service that is often usage based.
Freemium PricingOffering a free version as a means to attract market share.
High-low PricingHigh prices at product launch that decline with time.
Loss LeaderA good price for an item designed to attract customers.
Loyalty PricingGiving existing customers discounts to reward loyalty.
Market PriceSetting prices according to the prevailing market price.
Negotiated PricingNegotiating prices with each customer.
New Customer PricingDiscounts that are only available to new customers. The opposite of loyalty pricing.
Penetration PricingA low price for a new product or brand designed to build market share.
Personalized PricingSetting prices at the customer level. This can be unethical.
Predatory PricingA large competitor that tries to use low prices to put the competition out of business.
Premium PricingSustaining high prices for a luxurious product or service.
Price DiscriminationFinding ways to charge different prices based on price sensitivity.
Price MatchingA policy of matching the comparable prices of competitors.
Price PointsLevels of price where demand suddenly drops if you charge more.
Price SkimmingCharging more at launch to leverage the willingness to pay of those who want to be first to try an anticipated product.
Price WarResponding to the pricing of your competitors with lower prices.
Promotional PricingSales and other discounts designed to attract price sensitive customers.
Psychological PricingConsidering customer perceptions of prices in your price strategy.
Sticky PricesCharging a traditional price that is difficult to change as consumers have come to expect it.
Subscription ModelPricing based on recurring payments.
Surge PricingCharging more in periods of high demand.
Trial PricingLow prices designed to get customers to try a product or service.
Usage PricingBilling based on usage of resources.
Value PricingSetting prices according to the value of a product or service in the minds of customers.
Variable PricingUsing data to continually adjust pricing.
Volume PricingVolume discounts and other prices based on amount purchased.