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5 Examples of Flat Pricing

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Flat pricing is a dollar price that is offered to all customers without exception. It tends to be popular with customers and can dramatically improve the sales of a product or service. Flat pricing is also simple to advertise, administer and bill. The following are illustrative examples of flat prices.

Products

An ecommerce site sets static prices for all customers such as $90 for a particular pair of shoes. The firm knows that the data-driven algorithmic pricing practices of its competition are unpopular. They use themes of fair and predictable pricing in their advertising, promotion and brand identity.

Subscriptions

A subscription service offers a monthly sample box of artisanal chocolate delivered for $10 / month.

Services

A telecom service offers unlimited bandwidth for a fixed rate that's available to all customers.

Postage

Postage rates in many countries have a flat rate structure whereby it costs the same to send an envelope down the street as across the country. This makes the system far more convenient than a system of calculating point-to-point charges.

Agents

A real estate company in a competitive environment offers a flat rate price such as $3000 for closing a sale. For most customers, this represents a significant discount to the percentage based fees of the competition.
Overview: Flat Pricing
Type
Definition
A dollar price that is offered to all customers without exception.
Also Known As
Flat Rate
Related Concepts

Pricing

This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Commoditization
Price Fixing
Cost-plus Pricing
Equilibrium
Price Gouging
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
More ...
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An overview of common pricing strategies.

Pricing Strategy

An overview of common pricing strategies.

Sales Promotion

The common types of sales promotion.

Price Optimization

The common ways to optimize pricing.

Revenue Management

The definition of revenue management with examples.

Dynamic Pricing

The common types of dynamic pricing.

Pricing Objectives

The common types of price objective.

Benchmark Price

A definition of benchmark price with examples.

Price Escalation

The two common meanings of the term price escalation.

Price Economics

A list of price economics principles and theories.

Willingness To Pay

A list of factors that influence willingness to pay.

Sticky Prices

Prices that stick to an established range and resist changing economic forces such as inflation.

Commoditization

A definition of commoditization with examples.

Relative Price

The definition of relative price with examples.

Dumping

An overview of dumping with an example.

Value vs Price

The difference between value and price with examples.

Market Value

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Competitive Market

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