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top   »  economics   »  price economics   »  price umbrella

What is a Price Umbrella?

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A price umbrella is the price set by a dominant competitor in a market. Smaller competitors generally need to set a lower price to attract customers. In some cases, niche competitors may offer something special that enables a higher price but the umbrella price acts as a sort of price gravity on all competitors in the market. As a result, a change in an umbrella price can cause great disruption across an industry.
Overview: Price Umbrella
Area
Economics
Definition
A price set by a dominant competitor in an industry.
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