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What is a Everyday Low Price?

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Everyday low price, commonly abbreviated EDLP, is a retail price strategy that avoids sales and other markdowns in favor of a commitment to customers to always have the lowest price. This policy may be backed up with a promise to match the offers of competitors on the same items.
An everyday low price may improve customer satisfaction as customers may grow tired of the endless cycle of price changes driven by price strategies such as high low pricing. The knowledge that a price isn't going to be discounted in a sale simplifies customer purchase decisions and avoids post-purchase regrets.
Overview: Everyday Low Price
Retail Strategy
A price strategy that avoids sales in favor of a commitment to price leadership backed up by a promise to customers and policies such as price matching.
Simplifies customer purchase decisions and eliminates the post-purchase regret associated with purchasing a regular price item that later goes on sale.
Related Concepts


This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Price Fixing
Cost-plus Pricing
Price Gouging
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
More ...
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