A-Z Popular Blog Top Search »
Pricing
 
Marketing Guides
Advertising
Branding
Competition
Metrics
Pricing Strategy
Algorithmic Pricing
Cost Plus Pricing
High-Low Pricing
top   »  marketing   »  pricing   »  pricing strategy   »  price leadership

What is Price Leadership?

 , updated on
Price leadership is a pricing strategy that sets prices lower than all other competition. In many cases, the lowest price attracts significant revenue. This is particular true for a commodity that customers view as similar in quality from one producer to the next.
A price leadership strategy doesn't mean that a firm has achieved cost leadership. In fact, price leadership is often employed by a weak competitor with an average cost structure who achieves a lower price at the expense of margins.
Overview: Price Leadership
Type
Pricing Strategy
Definition
Offering the lowest price of all competition.
Value
Typically boosts revenue at the expense of margins.
Related Concepts
Cost Leadership

Pricing

This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Commoditization
Price Fixing
Cost-plus Pricing
Equilibrium
Price Gouging
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Pricing Strategy

An overview of common pricing strategies.

Price Discrimination

A list of price discrimination strategies.

Price War

An overview of price wars.

Price Economics

A list of price economics principles and theories.

Premium Pricing

A definition of premium pricing with examples.

Penetration Pricing

A definition of penetration pricing with examples.

Variable Pricing

The definition of variable pricing with examples.

Channel Pricing

A definition of channel pricing with examples.

Supply And Demand

An overview of supply and demand with examples.

Value Pricing

The definition of value pricing with examples.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Education
Governance
Government
History
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Marketing
Materials
Motivation
Nature
Organizational Culture
Philosophy
Primary Stakeholder
Problem Solving
Productivity
Quality
Risk
Sales
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2024 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.