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9 Examples of a Subscription Model

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A subscription model is a revenue model that charges a recurring fee for access to a product or service. Its recurring nature is attractive to businesses as a stream of income and as a means for improving customer lifetime value. The following are illustrative examples of a subscription model.

Telecom

A telecom provider charges customers a monthly fee for broadband access with unmetered bandwidth.

Software

A cloud services company charges a monthly fee per user for access to a sales automation platform.

Gift Box

A cosmetics brand offers a monthly gift box service that sends customers a variety of product samples each month for a fee.

Theme Park

A theme park offers an members pass sold as a recurring monthly service fee.

Members Club

A ecommerce retailer offers benefits such as free shipping in exchange for an annually recurring fee.

Service Plan

A maintenance company offers home owners a service plan on equipment such as air conditioning units. Customers pay a monthly fee and get free repairs when something breaks.

Media

A streaming media service offers unlimited access to videos and music for a monthly fee per person or household.

Non Profit

A non profit asks for donations as a subscription that may include benefits such as a monthly magazine that outlines the group's work.

Information Access

A national newspaper charges a subscription fee to access web based content.
Overview: Subscription Model
Type
Definition
Charging a recurring fee for access to a product or service.
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