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40 Examples of Storytelling

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Storytelling is the art of making communication interesting and memorable. Any business information can be wrapped in a story including your identity, proposals, goals, strategy, plans, history, culture, value proposition, risks and issues. Business stories may be constructed by framing factual information or may include fictional elements such as humor, lore, illustrative examples and thought experiments. The following are common storytelling techniques.
Plot
An interesting sequence of events.
Narrative Thread
A recurring theme that ties different parts of a plot together.
Foreshadowing
Hints or clues about what will happen in a story.
Plot Twists
An unexpected direction or outcome in a story.
Character Development
The process of conveying the personality, background and motives of a character.
Emotional Depth
The complexity, humanity and authenticity of your story and its characters.
Character Flaws
Audiences don't relate or sympathize with perfect characters. Flaws are essential.
Dialogue
Conversations between characters.
Internal Monologue
Conveying what a character says to themselves.
Archetypes
Archetypes are types of character that are deeply ingrained in culture.
Imagery
Vivid language that evokes the senses.
Worldbuilding
Stories that build out a fictional world or universe.
Atmosphere
Giving the audience a sense of environment and setting.
Voice
The characteristic style of the storyteller.
Mood
The general feeling of a story.
Pacing
Having events unfold at a particular speed.
Figurative Language
Technically incorrect or unconventional language that's used for effect and nuance.
Symbolism
Elements of a story that mean something beyond their literal meaning.
Theme
The underlying meaning of a story.
Tension
Sustaining the audience's interest with unresolved problems.
Suspension Of Disbelief
The audience may temporarily suspend critical thinking to enjoy a good story.
Literary Devices
Literary devices are well known storytelling techniques.
MacGuffin
Giving a character a secret motivation that is never revealed to the audience.
Deus Ex Machina
A seemingly unsolvable problem is magically solved.
Personification
Describing non-human things as if they were human.
Analogy
Comparing two things such as in a metaphor.
Dry Humor
The presentation of humor as if it weren't humor.
Humor
Framing the dark and absurd to make people feel strangely happy.
Kairos
Saying the right thing at the right time, particularly important to humor.
Satire
The use of humor to criticize power or famous people.
Irony
The use of seemingly opposite things that have some commonality that feels absurd.
Improvisation
A cooperative spontaneous performance or story.
Slice of Life
Using everyday situations that aren't dramatic in a story.
Artistic License
The ability to break the rules when telling a story. For example, using incorrect grammar to produce some effect.
Jumping The Shark
An attempt to impress that feels lame.
Lost The Plot
A story that begins to feel random or otherwise pointless.
Resolution
Resolving the problems that were used to create tension.
Tagline
The use of memorable phrases.
Rule of Three
The rule of thumb that things should be structured into three parts.
Peak-end Rule
The principle that people tend to best remember the start and the end of a story.

Storytelling

This is the complete list of articles we have written about storytelling.
Analogy
Archetypes
Artistic License
Atmosphere
Character Development
Callback
Character Flaws
Cliche
Dry Humor
Design Fiction
Improv
Deux Ex Machina
Kairos
Direct Language
Literary Device
Literature
Figurative Language
Macguffin
Hypothetical Question
Metaphor
Mood
Improvisation
Myth
Inside Jokes
Plot
Jumping The Shark
Quibble
Rhetorical Device
Sarcasm
Lost The Plot
Satire
Message Framing
Tone Of Text
Understatement
Metaphysical Conceit
Verbal Irony
Want To Believe
Mood
Wit
Narrative Thread
Worldbuilding
Non Sequitur
Peak-End Rule
Personification
Red Herring
Rhetorical Question
Rule Of Three
Slice Of Life
Suspension Of Disbelief
Tagline
Looking Glass
Word Of Mouth
More ...
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Humor

An overview of humor with quotations as examples.

Literature

The definition of literature with examples.

Suspension Of Disbelief

An overview of suspension of disbelief.

Character Development

An overview of character development with examples.
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