Message framing is the context and approach that is used to construct information and communications. Response to the same request often differs greatly depending on the framing of it. For example, a message that considers the needs and desires of its intended audience may generate a more positive response than a message that's demanding and insistent. A message may be framed with emotion, logic, ethics or may focus on the core motivations of a person or group.
|Definition||The context and approach that is used to construct a message.|
|Examples||InsistingWe must buy a dog!SocialAll the other kids at school have a dog.
LogicalI read that kids with dogs get better grades at school.EmotionalThis dog is so cute, how can you say no?EthicsShe is a rescue dog, do you know how many dogs need homes?Anticipating ObjectionsI promise to walk her and clean up if she makes a mess.Considering others needsThe dog will keep you company when I go off to college.
|Related Concepts||Influencing Techniques|
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