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A tagline is a short pitch, slogan or catchphrase used to communicate an idea or sell something. They are typically designed to be intriguing and memorable. The following are common types of tagline.
PromisesMaking a promise such as "everything you need to know about ..."BenefitsStating benefits such as "all of your wildest dreams will come true."EmotionStatements that have the power to trigger emotions such as Nike's well known trademark "Just Do It."Directly command a customer to do something such as "call us to ..."
HumorLight humor such as "great trilogies come in threes" from the movie poster for Scary Movie 3 (2003).An understatement that sounds humble, confident or humorous such as "the classic story about a boy and his mother" from the promotions for the film Psycho (1998).FactA plain fact such as "the biggest mattress warehouse in Texas."
MysteryA mysterious statement designed to generate curiosity such as "they're here" from the film promotions for Poltergeist (1982).Analogies such as a metaphor. A rhetorical question such as "are zombie's smarter than we think?"An analogy that is non-obvious or nonsensical.
Two sentences that don't follow each other that create some effect such as humor. For example, the tagline for the film Shaun of the Dead, 2004 is "A romantic comedy. With zombies."
Communication
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