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12 Types of Tagline

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A tagline is a short pitch, slogan or catchphrase used to communicate an idea or sell something. These are typically designed to be intriguing and memorable. The following are common types of tagline.

Promises

Making a promise such as "everything you need to know about ..."

Benefits

Stating benefits such as "all of your wildest dreams will come true."

Emotion

Statements that have the power to trigger emotions such as Nike's well known trademark "Just Do It."

Call To Action

Directly command a customer to do something such as "call us to ..."

Humor

Light humor such as "great trilogies come in threes" from the movie poster for Scary Movie 3 (2003).

Understatement

An understatement that sounds humble, confident or humorous such as "the classic story about a boy and his mother" from the promotions for the film Psycho (1998).

Fact

A plain fact such as "the biggest mattress warehouse in Texas."

Mystery

A mysterious statement designed to generate curiosity such as "they're here" from the film promotions for Poltergeist (1982).

Analogy

Analogies such as a metaphor.

Questions

A rhetorical question such as "are zombie's smarter than we think?"

Metaphysical Conceit

An analogy that is non-obvious or nonsensical.

Non Sequitur

Two sentences that don't follow each other that create some effect such as humor. For example, the tagline for the film Shaun of the Dead, 2004 is "A romantic comedy. With zombies."
Overview: Tagline
Type
Definition
A short pitch, slogan or catchphrase used to communicate an idea or sell something.
Related Concepts
Next: Call To Action

Communication

This is the complete list of articles we have written about communication.
Action Plan
Ad Hominem
Analogy
Barriers
Anticipating Objections
Body Language
Building Trust
Business Comm.
Candor
Comm. Process
Criticism
Civil Inattention
Devils Advocate
Direct Language
Comm. Channels
Discourse
Comm. Complexity
Dumbing Down
Comm. Context
Echo Chamber
Comm. Design
Explanation
Comm. Issues
Face-to-Face
Gatekeeping
Comm. Objectives
Ground Rules
Comm. Plan
High Context
Comm. Problems
Jargon
Labeling
Comm. Skills
Listening
Comm. Style
Low Context
Consensus Building
Media Bias
Medium
Message Framing
Methods
Digital Comm.
Moot Point
Noise
Non-Example
Nudge Theory
External Comm.
Objectivity
Plain Language
Feedback
Positive Criticism
Formal Comm.
Rationale
Rhetorical Question
Self Monitoring
Hypothetical Question
Storytelling
Informal Comm.
Verbal
Information Design
Interactive Media
Internal Comm.
Mass Comm.
Media
Media Studies
Networking
Nonverbal Comm.
Open-Ended Question
Overcommunication
Persuasion
Shared Meaning
Small Talk
Social Comm.
Social Cues
Strategic Comm.
Tag Question
Tagline
Target Audience
Thought Experiment
Tone Of Text
Touching Base
Understatement
View From Nowhere
Word Of Mouth
More ...
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