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Business storytelling is the use of storytelling techniques to communicate information and motivate stakeholders such as investors, employees and customers. Stories typically aim to build tension to a climax and then resolve things. Other common elements of storytelling include humor, emotion and familiar examples. The following are common types of business story.
Who We AreThe story of your founders, employees or culture. Why?Your mission and why it is urgent and valuable.VisionPaint a compelling picture of the future. How do you plan to make the world a better place?Good BusinessA concrete and specific example of the positive impact you have had on communities, individuals and/or the environment.
What We LearnedA mistake you made and how it lead you to change.How We Design ItDesign stories such as alternative designs that never made the cut or the story of your lead users.How We Do ItExplaining how things are done in your industry, firm or profession. For example, audiences may be surprisingly interested in how everyday products are produced.Meet Our CustomersInteresting ways that your real customers use your products and services.|
Type | | Definition | | Related Concepts | |
Storytelling
This is the complete list of articles we have written about storytelling.
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Examples of storytelling techniques.
A theory of innovation and storytelling.
A storytelling technique explained.
An overview of suspension of disbelief.
The definition of improvisation with examples.
A definition of slice of life with examples.
The definition of satire with examples.
The definition of design fiction with examples.
A complete overview of ambiguity with examples.
A list of communication techniques.
A definition of marketing communications with examples.
A definition of internal communication with examples.
A definition of informal communication with examples.
A definition of positive criticism with examples.
A definition of communication complexity with examples.
The common types of word of mouth.
The definition of consensus building with examples.
The definition of objectivity with examples.
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