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8 Types of Business Storytelling

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Business storytelling is the use of storytelling techniques to communicate information and motivate stakeholders such as investors, employees and customers. Stories typically aim to build tension to a climax and then resolve things. Other common elements of storytelling include humor, emotion and familiar examples. The following are common types of business story.

Who We Are

The story of your founders, employees or culture.

Why?

Your mission and why it is urgent and valuable.

Vision

Paint a compelling picture of the future. How do you plan to make the world a better place?

Good Business

A concrete and specific example of the positive impact you have had on communities, individuals and/or the environment.

What We Learned

A mistake you made and how it lead you to change.

How We Design It

Design stories such as alternative designs that never made the cut or the story of your lead users.

How We Do It

Explaining how things are done in your industry, firm or profession. For example, audiences may be surprisingly interested in how everyday products are produced.

Meet Our Customers

Interesting ways that your real customers use your products and services.
Overview: Business Storytelling
Type
Definition
The use of storytelling techniques to communicate information and motivate stakeholders.
Related Concepts

Storytelling

This is the complete list of articles we have written about storytelling.
Analogy
Archetypes
Artistic License
Atmosphere
Character Development
Callback
Character Flaws
Cliche
Dry Humor
Design Fiction
Improv
Deux Ex Machina
Kairos
Direct Language
Literary Device
Literature
Figurative Language
Macguffin
Hypothetical Question
Metaphor
Mood
Improvisation
Myth
Inside Jokes
Plot
Jumping The Shark
Quibble
Rhetorical Device
Sarcasm
Lost The Plot
Satire
Message Framing
Tone Of Text
Understatement
Metaphysical Conceit
Verbal Irony
Want To Believe
Mood
Wit
Narrative Thread
Worldbuilding
Non Sequitur
Peak-End Rule
Personification
Red Herring
Rhetorical Question
Rule Of Three
Slice Of Life
Suspension Of Disbelief
Tagline
Looking Glass
Word Of Mouth
More ...
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Storytelling

Examples of storytelling techniques.

How The World Became Fiction

A theory of innovation and storytelling.

Macguffin

A storytelling technique explained.

Suspension Of Disbelief

An overview of suspension of disbelief.

Improvisation

The definition of improvisation with examples.

Slice Of Life

A definition of slice of life with examples.

Satire

The definition of satire with examples.

Design Fiction

The definition of design fiction with examples.

Ambiguity

A complete overview of ambiguity with examples.

Communication

A list of communication techniques.

Marketing Communications

A definition of marketing communications with examples.

Internal Communication

A definition of internal communication with examples.

Informal Communication

A definition of informal communication with examples.

Positive Criticism

A definition of positive criticism with examples.

Communication Complexity

A definition of communication complexity with examples.

Word Of Mouth

The common types of word of mouth.

Consensus Building

The definition of consensus building with examples.

Objectivity

The definition of objectivity with examples.
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