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17 Examples of Persuasion

 , September 25, 2022
Persuasion is the process of trying to convince others to act or to change their thinking. This is a critical element of politics, business and life in general as we are all put into positions where we want to influence the ideas and behaviors of others. The following are illustrative examples of persuasion.
Advertising
A magazine advertisement tries to persuade a target audience that a drink is refreshing, part of a vibrant lifestyle and associated with positive emotions.
Argument
A child tries to persuade their parents that they should have more screen time because it's educational.
Communication
An employee memo tries to persuade employees that a new work-from-the-office policy is beneficial to all.
Conversation
A friend tries to persuade another friend that a movie was brilliant.
Debate
One side of a debate argues that a government overreacted to a problem and created secondary risks.
Decision Making
The principle of a school tries to convince a school board not to close a historic and high performing school.
Devil's Advocate
A teacher plays devil's advocate by temporarily trying to convince a class of an unpopular opinion in order to draw critical thinking and lively debate.
Essays
In an essay, you argue that the Renaissance was sparked by the Bubonic Plague of 1347-1352.
Failure of Objectivity
A journalist tries to persuade their audience of their opinion as opposed to presenting the facts in an objective manner.
Influencing
A manager tries to persuade an executive to fund a technology project.
Job Interviews
You try to persuade an employer that you're the best candidate in an interview.
Marketing
The packaging of a box of cookies tries to persuade customers that the product is healthy and natural.
Media
A film attempts to persuade an audience of a particular viewpoint on an issue.
Messages
A friend tries to persuade another friend to go out in a text message.
Negotiation
An employer tries to persuade a prospective employee that a salary offer is the best they are going to get.
Public Speaking
A public speaker tries to convince an audience that a social issue is important and urgent.
Sales
A salesperson tries to persuade a customer that a vehicle is safe.
Persuasion is a well understood domain. For example, techniques such as ethos pathos and logos originate in antiquity and still underlie most persuasion today.
Modern approaches to persuasion include things like nudge theory, social proof and call to action.
Overview: Persuasion
Type
DefinitionThe process of trying to convince others to act or to change their thinking.
Related Concepts

Influencing

This is the complete list of articles we have written about influencing.
Ambiguity Effect
Analogy
Active Silence
Anecdotal Evidence
Agree To Disagree
Building Trust
Call To Action
Candor
Civility
Anticipating Objections
Countersignaling
Creative Tension
Credibility
Charismatic Authority
Cruel Wit
Charm Offensive
Cultural Capital
Choice Architecture
Devils Advocate
Dry Humor
Ethos
Consensus Building
Expectation Setting
Constructive Criticism
Eye Contact
Flattery
Framing
Heliotropic Effect
Kairos
Loaded Language
Loaded Question
Door In The Face
Nudge
Peak-End Rule
Rhetorical Device
Social Influence
Social Perception
False Dilemma
Foot In The Door
Steelman
Storytelling
Understatement
Informal Authority
Weasel Words
Information Cascade
Inside Jokes
Intrinsic Reward
Logic
Logical Argument
Managing Up
Overcommunication
Paradox Of Choice
Persuasion
Political Capital
Pull
Push
Red Herring
Rhetorical Question
Rule Of Three
Self Monitoring
Signaling
Small Talk
Social Tension
Straw Man
Touching Base
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Ethos, Pathos & Logos

The classical approach to influence and propaganda.

Message Framing

A list of message framing techniques.

Rhetorical Device

The common types of rhetorical device.

Influencing

An overview of influencing with a bunch of examples.

Negotiation Process

An overview of the negotiation process with examples.

Effective Communication

An overview of effective communication with examples.

Political Behavior

An overview of political behavior with examples.

Workplace Communication

An overview of workplace communication with examples.

Media Definition

A few definitions of media.

Professional Relationships

An overview of professional relationships with examples.

Communication Problem

A list of communication problems.

Professional Communication

An overview of professional communication with examples.

Tone

An overview of tone with a list of examples.

Communication

A list of communication techniques.

Body Language

An overview of body language with examples.

Face To Face Communication

An overview of face-to-face communication with examples, advantages and disadvantages.

Corporate Communication

An overview of corporate communication with examples.

Meeting Agenda

Full examples of meeting agendas that can be used as a template.

Organizational Communication

The definition of organizational communication with examples.

Activism

The definition of activism with examples.

Communication Context

The definition of communication context with examples.

Definitions

The basic types of definition with examples.
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