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The rule of three is a storytelling theory that suggests that things that come in three are more satisfying to audiences. It has several common interpretations:ListsListing three things is thought to be more convincing than listing two or four. For example, stating that a city that is "beautiful, friendly and clean" may be more convincing than adding more to the list.
StructureStructuring a story with a distinct beginning, middle and end.CharactersStories with three primary characters are extremely common.Slogans Slogans such as "Stop, drop and roll."Comic TripleComedy based on two characters or things that match and one that doesn't.PlotPlots based on three events such as a character who is granted three wishes.
Storytelling
This is the complete list of articles we have written about storytelling.
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Examples of storytelling techniques.
A theory of innovation and storytelling.
A storytelling technique explained.
An overview of suspension of disbelief.
The definition of improvisation with examples.
The common types of business story.
A definition of slice of life with examples.
The definition of satire with examples.
The definition of design fiction with examples.
A complete overview of ambiguity with examples.
A few basic influencing strategies.
The two ways that people accept ideas.
A list of message framing techniques.
A definition of cultural capital with examples.
A definition of touch base with examples.
A definition of positive criticism with examples.
A definition of creative tension with examples.
The definition of consensus building with examples.
The definition of credibility with examples.
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