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6 Types of Word Of Mouth

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Word of mouth is the social process of sharing information, opinions and experiences. It is an extremely common form of information exchange that carries a lot of weight as people tend to trust information they obtain through social connections such as family, friends, coworkers and acquaintances. The following are common types of word of mouth.

Conversation

Oral communication such as a conversation between friends.

Communications

Communications such as messaging and email.

Media

Media creation such as a blog or video post.

Social Media

Tools that allow people to share content, post information and communicate.

Communities

Communities such as an topic-based electronic message board.

Reviews

Reviews of products, services and experiences. For example, a travel site that allows people to review hotels.

Notes

Historically, the term word of mouth was only applied to verbal communication such as storytelling. It is now common to extend the term to electronic means of communication.
Overview: Word Of Mouth
Type
Definition
The social process of sharing information, opinions and experiences.
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