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John Spacey, March 19, 2016 updated on December 03, 2017
Word of mouth is the social process of sharing information, opinions and experiences. It is an extremely common form of information exchange that carries a lot of weight as people tend to trust information they obtain through social connections such as family, friends, coworkers and acquaintances. The following are common types of word of mouth.
ConversationOral communication such as a conversation between friends. CommunicationsCommunications such as messaging and email.Media creation such as a blog or video post.Social MediaTools that allow people to share content, post information and communicate.CommunitiesCommunities such as an topic-based electronic message board.
ReviewsReviews of products, services and experiences. For example, a travel site that allows people to review hotels.NotesHistorically, the term word of mouth was only applied to verbal communication such as storytelling. It is now common to extend the term to electronic means of communication.|
| Type | | | Definition | The social process of sharing information, opinions and experiences. | | Related Concepts | |
Communication
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