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Cognitive Biases

What is a Filter Bubble?

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A filter bubble is the tendency for personalization of information to lead an individual to information sources that strictly conform to their world view. This potentially allows one-sided views of information to thrive over neutral accounts that explore both sides of complex issues. The following are illustrative examples.

Personalized Search

A search engine may try to guess the articles and media outlets that a person will find most interesting based on algorithms that learn from the user's search history. As a theoretical example, an individual who searches for "environment" may be receive a top result that lists environmental issues. Another individual who searches for "environment" may be shown an article discussing the costs of environmental regulations to businesses.

Social Media

People have a tendency to follow media outlets that conform to their views on issues. Media outlets may have incentive to be extremely consistent on issues in order to gain and retain followers who agree with them. This may be detrimental to journalism ethics and standards that traditionally valued presenting both sides of every story.

Personalized Information Streams

Personalized information streams on social media and other platforms may use information such as the articles shared by friends to generate streams of content. Such streams may have a tendency to conform to an individual's views on issues.
Overview: Filter Bubble
The tendency for personalization of information to lead an individual to information sources that strictly conform to their views on issues.
Attributed to
Eli Pariser
Reinforcement of cognitive biases and misinformation.
May encourage media sources to take a one-sided approach to issues to the detriment of journalism ethics and standards.
Related Concepts

Cognitive Biases

This is the complete list of articles we have written about cognitive biases.
Ambiguity Effect
Backfire Effect
Base Rate
Circular Reasoning
Cognitive Bias
Cognitive Dissonance
Complexity Bias
Crab Mentality
Creeping Normality
Curse Of Knowledge
Decoy Effect
Exposure Effect
False Analogy
False Hope
Fear Of Youth
Gambler's Fallacy
Golden Hammer
Halo Effect
Hindsight Bias
Negativity Bias
Optimism Bias
Peak-End Rule
Positive Bias
Sour Grapes
Survivorship Bias
Us vs Them
Victim Mentality
Wishful Thinking
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Curse Of Knowledge

Why experts have trouble communicating.

Tacit Knowledge

Knowledge that escapes documentation.

Disinformation vs Anti-Information

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Knowledge Work

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Information vs Knowledge

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Expert Generalist

A definition of expert generalist with an example.

Qualitative Data

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Objective vs Subjective

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Knowledge Value

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Thought Processes

A list of thinking approaches and types.


A few logic terms explained.

Cognitive Biases

A list of common cognitive biases explained.

Abstract Ideas

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Intellectual Diversity

A definition of intellectual diversity with examples.

Creative Value

The definition of creative value with examples.

Anecdotal Evidence

The definition of anecdotal evidence with examples.

Benefit Of Doubt

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