Artistic expression | Artistic integrity |
Artistry | Authenticity |
Balance | Captivating works |
Cohesion | Color appeal |
Communicative works | Composition |
Conceptual depth | Conversational qualities |
Craftsmanship | Creates emotional connection |
Creative intuition | Design mastery |
Design sense | Differentiated works |
Disruptive works | Distinctiveness |
Effective use of negative space | Elegance |
Emotional depth | Engaging |
Entertaining | Expressive |
Grabs attention | Groundbreaking works |
High impact – achieves goals | Iconic works |
Imaginative works | Immersiveness |
Influential | Informative |
Meaningful | Memorable |
Narrative depth | Original |
Persuasive | Pioneering works |
Reflective of values | Relevant |
Resonant | Socially engaging |
Strong storytelling | Stylish |
Thought-provoking | Timeless |
Trendsetting | Usability |
Valuable positioning | Visual appeal |
Visual storytelling | Voice |
