A-Z Popular Blog Advertising Search »
Promotion
 Advertisements
Marketing Guides
Advertising
top   »  marketing   »  advertising   »  mere exposure effect

What is the Mere Exposure Effect?

 , updated on
The mere exposure effect is the tendency for people to develop a preference for familiar things and people. This preference can occur when an individual has no information beyond visual familiarity. For example, customers may assume that a brand they have seen before is better than a brand they have never seen.
The mere exposure effect also extends to people. In many cases, people will trust those they have seen a few times over a complete stranger. This is considered somewhat irrational because it occurs despite having no information beyond visual recognition.
Overview: Advertising Economics
Type
Advertising Economics
Branding
Cognitive Biases
Definition
A tendency to prefer things and people that are familiar.
Value
Extremely common behavior that helps to explain the value of certain forms of advertising.
Related Concepts
Advertising Strategy
Call To Action
Corporate Identity

Promotion

This is the complete list of articles we have written about promotion.
Attention Economics
Brand Awareness
Brand Recognition
Demand Generation
Marketing Media
Marketing Words
Media
Media Event
Media Strategy
Mere Exposure Effect
Nudge Theory
Personal Selling
Remarketing
Sales Promotion
Spacing Effect
Tagline
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Marketing Economics

A reasonably comprehensive guide to marketing economics.

Bliss Point

An overview of bliss point, a marketing principle.

Rule Of Three

Why three firms usually dominate an industry.

Competition

A list of ways to compete in a crowded market.

Market Saturation

A definition of market saturation with a few examples.

Premiumisation vs Commodization

The difference between premiumisation and commodization.

Market Position

The primary types of market position.

Consumer Goods

The common types of consumer goods.

Switching Costs

A definition of switching costs with examples.

Cognitive Biases

A list of common cognitive biases explained.

Curse Of Knowledge

Why experts have trouble communicating.

Optimism Bias

An overview of optimism bias, including its surprising benefits.

Decoy Effect

A cognitive bias that is well known in marketing circles.

Biases vs Heuristics

The difference between biases and heuristics.

Information Cascade

A definition of information cascade with examples.

Functional Fixedness

A definition of functional fixedness with examples.

Boil The Frog

A definition of boil the frog, with examples.

Anecdotal Evidence

The definition of anecdotal evidence with examples.

Scientism

The definition of scientism with examples.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Engineering
Governance
Government
History
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Marketing
Materials
Metrics
Motivation
Nature
Organizational Culture
Philosophy
Problem Solving
Productivity
Quality
Risk
Sales
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2024 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.