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What is the Mere Exposure Effect?

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The mere exposure effect is the tendency for people to develop a preference for familiar things and people. This preference can occur when an individual has no information beyond visual familiarity. For example, customers may assume that a brand they have seen before is better than a brand they have never seen.
The mere exposure effect also extends to people. In many cases, people will trust those they have seen a few times over a complete stranger. This is considered somewhat irrational because it occurs despite having no information beyond visual recognition.
Overview: Advertising Economics
Advertising Economics
Cognitive Biases
A tendency to prefer things and people that are familiar.
Extremely common behavior that helps to explain the value of certain forms of advertising.
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Brand Awareness
Brand Recognition
Demand Generation
Marketing Media
Marketing Words
Media Event
Media Strategy
Mere Exposure Effect
Nudge Theory
Personal Selling
Sales Promotion
Spacing Effect
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