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What is the Mere Exposure Effect?

 , updated on October 24, 2016
The mere exposure effect is the tendency for people to develop a preference for familiar things and people. This preference can occur when an individual has no information beyond visual familiarity. For example, customers may assume that a brand they have seen before is better than a brand they have never seen.
The mere exposure effect also extends to people. In many cases, people will trust those they have seen a few times over a complete stranger. This is considered somewhat irrational because it occurs despite having no information beyond visual recognition.
Overview: Advertising Economics
TypeAdvertising Economics
Branding
Cognitive Biases
DefinitionA tendency to prefer things and people that are familiar.
ValueExtremely common behavior that helps to explain the value of certain forms of advertising.
Related ConceptsAdvertising Strategy
Call To Action
Corporate Identity

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