| |
The mere exposure effect is the tendency for people to develop a preference for familiar things and people. This preference can occur when an individual has no information beyond visual familiarity. For example, customers may assume that a brand they have seen before is better than a brand they have never seen. The mere exposure effect also extends to people. In many cases, people will trust those they have seen a few times over a complete stranger. This is considered somewhat irrational because it occurs despite having no information beyond visual recognition.
Promotion
This is the complete list of articles we have written about promotion.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|