|Overview: Advertising Economics|
A tendency to prefer things and people that are familiar.
Extremely common behavior that helps to explain the value of certain forms of advertising.
What is the Mere Exposure Effect?
John Spacey, updated on October 24, 2016
The mere exposure effect is the tendency for people to develop a preference for familiar things and people. This preference can occur when an individual has no information beyond visual familiarity. For example, customers may assume that a brand they have seen before is better than a brand they have never seen. The mere exposure effect also extends to people. In many cases, people will trust those they have seen a few times over a complete stranger. This is considered somewhat irrational because it occurs despite having no information beyond visual recognition.
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A reasonably comprehensive guide to marketing economics.
An overview of bliss point, a marketing principle.
Why three firms usually dominate an industry.A list of ways to compete in a crowded market.
A definition of market saturation with a few examples.
The difference between premiumisation and commodization.
The primary types of market position.The common types of consumer goods.
A definition of switching costs with examples.A list of common cognitive biases explained.
Why experts have trouble communicating.
An overview of optimism bias, including its surprising benefits.
A cognitive bias that is well known in marketing circles.
The difference between biases and heuristics.
A definition of information cascade with examples.
A definition of functional fixedness with examples.
A definition of boil the frog, with examples.
The definition of anecdotal evidence with examples.
The definition of scientism with examples.
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