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22 Examples of Qualitative Data

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Qualitative data is information that is created by humans without regard to machines such that it is difficult to encode as numbers and interpret with data processing and mathematics. This can be contrasted with quantitative data -- information that is expressed with a number. Any artifact or observation created by humans can generate qualitative data. The following are illustrative examples.
Audio
Books
Case Studies
Comments
Descriptions
Documents
Emails
Forum Posts
Historical Accounts
Interviews
Journals / Diaries
Magazines
Messages
Newspapers
Observation
Photographs
Questionnaires
Reviews
Social Media
Speeches
Transcripts
Videos

Concrete Examples

A sociologist conducts unstructured interviews with open-ended questions.
A biologist observes unusual behavior by a particular species of bird and records it in a journal.
A company executive expresses a company's strategy in words.
An architect describes a concept for a building to a client.
A stock analyst advises an investor on a private call.
A new game is released and people who try it post their feelings and ideas about it.
A guide describes how to write code in a particular programming language.
A physicist explains a new theory with a short analogy. The theory goes on to change our understanding of the universe and has countless applications for engineering and technology.
Overview: Qualitative Data
Type
Definition
Information that is created by humans that can't be converted to numbers or analyzed with mathematics with precision and accuracy.
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Types Of Data

The basic types of data.

Transactional Data

A definition of transactional data with examples.

Machine Data

The common types of machine data.

Reference Data

A definition of reference data with examples.

Master Data

A definition of master data with examples.

Quantitative Data

The common types of quantitative data.

Atomic Data

A definition of atomic data with examples.

Source Data

The common types of source data.

Context Awareness

The common types of context awareness.

Raw Data

The definition of raw data with examples.

Data In Use

A definition of data in use with examples.

Qualitative Data vs Quantitative Data

The difference between qualitative data and quantitative data.

Small Data vs Big Data

The difference between big data and small data.

Small Data

The definition of small data with examples.

Machine Readable

The definition of machine readable with examples.

Empirical Evidence

The definition of empirical evidence with examples.

Unstructured Data

A definition of unstructured data with examples.
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