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Personalization is the tailoring of experiences, information, user interfaces, functionality, designs and items for customers. The following are illustrative examples.ExperiencesSkilled customer service representatives at a luxury hotel adapt their style to each customer. If a customer seems to enjoy conversation, they might tell them a short humorous story. If a customer appears to value their privacy and space, they maintain a professional distance.
InformationA social media platform tailors a content stream using data such as customer interests and social connections.IngredientsA food company allows customers to design their own breakfast cereal.MediaAn airline allows customers to create playlists for music and movies that are available on each flight.A vehicle manufacturer partners with auto customization and electronics companies to offer a large catalog of factory and dealership installed options on certain models.
Design ToolsA footwear company allows users to design their own shoes from a selection of base models. For example, the customer can use their own art as a pattern.PromotionA customer who mostly orders organic food is shown mostly promotions for organic food on an ecommerce site.VariationA cosmetics company offers over 50 variations of base makeup for different skin tones and customer preferences.
BespokeA tailor views a suit as a professional consultation whereby customers can inquire about traditions and current trends. Each item is handcrafted to customer specifications.A dressmaker views a dress as a creative work that uniquely suits an individual and occasion. ModificationA game developer allows customers to extend its games with mods.
Interchangeable PartsA mobile device is designed to be constructed by customers using swappable components. Printing & 3D PrintingAllowing things to be created by customers such as a t-shirt printed from a customer design.Customer RelationshipsA bed & breakfast posts a welcome sign for each customer in the lobby. When a particular customer arrives, they find a welcome gift of local figs in their room. The customer had mentioned they enjoyed the figs at breakfast on their last visit.
Customer NeedsA boutique hotel offers rooms with special features for families with young children such as toys, cribs, colorful interiors, safety features for babies and diaper disposal.Next read: Examples of Customer Needs
More about personalization:
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