Customers
Artisanal crops require a customer base that appreciates the quality aspects of a particular food. Common artisanal crops include grapes, strawberries, melons, coffee, chocolate, chili peppers, hops, agave, tomatoes, wheat, maple syrup and tea.Terroir
A set of unique environmental factors that allow a farmer to produce an exceptional product.Methods
Agricultural methods such as organic farming techniques that customers value or that produces an exceptional crop.Appellation
An ability to create a unique identity in the market under an appellation, brand or reputation of a vineyard, plantation or farmer.Storytelling
Many artisanal crops have an interesting story behind them such as a historical context. Artisanal crops generally require some type of marketing effort. For example, customers want to know about the farmer and how food is produced.Quality
Artisanal foods require quality control such as a farmer or community of farmers that is obsessed with quality.| Overview: Artisanal Foods | ||
Type | ||
Definition | Crops that are produced in limited quantities using care to create a superior product. | |
Related Concepts | ||
